- NHL Brings Sponsors To Winter Classic
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Hockey League (NHL) in conjunction with the City of Philadelph ...
- The Entertaining 'Marketing: Entertainment' Column, Pt. 1
Marketing: Entertainment, Gary Levitt - Thursday, December 8, 2011
Why a column on ENTERTAINMENT marketing? Because it has key differences fr ...
- Wi-Fi Powers iPad, iPhone Video Viewing
Online Media Daily, Mark Walsh - Tuesday, December 6, 2011
When it comes to watching full-length TV episodes, virtually all iPad use ...
- 'Letterman' Inches Closer To 'Leno'
MediaDailyNews, Wayne Friedman - Friday, December 2, 2011
David Letterman has been inching closer to Jay Leno for the bett ...
- Fox Touches Up Midseason, Debuts 'Touch'
MediaDailyNews, Wayne Friedman - Friday, December 2, 2011
Fox isn't planning to slow down come mid-season -- returning "American Ido ...
- More Americans Turn To Web For Fun, Diversion
Online Media Daily, Mark Walsh - Friday, December 2, 2011
Entertainment companies take note -- a growing number of Americans are goi ...
- Rebecca Carr Named CMO At Foxwoods
Marketing Daily, Nina Lentini - Monday, November 28, 2011
North America's largest casino has named the former head of global marketi ...
- Microsoft Acquires VideoSurf
Online Media Daily, Gavin O'Malley - Tuesday, November 22, 2011
Setting up its broader digital TV strategy, Microsoft just announced the acquisiti ...
- Fandango Sells 22% of 'Breaking Dawn' Tickets on Mobile
Online Media Daily, Steve Smith - Monday, November 21, 2011
The blockbuster "The Twilight Saga: Breaking Dawn" broke mobile records at mov ...
- AP Debuts HD Entertainment Service
MediaDailyNews, Fern Siegel - Friday, November 11, 2011
The Associated Press today launched its high-definition AP Entertainment news service, whi ...
- Disney Cable Revs Up 11%
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
Walt Disney noted higher advertising results at both its media properties f ...
- Kazan Named CEO, Tribune's Entertainment Products
MediaDailyNews, Fern Siegel - Wednesday, November 9, 2011
The Entertainment Products division of Tribune Media Services, a subsidiary of Tribu ...
- Comcast Exec: NBC Needs Time, Not More Money
MediaDailyNews, David Goetzl - Tuesday, November 8, 2011
Comcast promised to spend more in program development and other areas ...
- Denny's Teams Up With Sony Christmas Flick
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2011
Starting Nov. 7, the restaurant chain is offering a "Taste of Holiday ...
- Michael Bay Directs Marketing Trailer For EA's 'Need For Speed: The Run'
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Director of frenetic mechanical violence Michael Bay, a brand of mayhem un ...
- Google Opens New 'Silicon Beach' Campus, Snuggles With Hollywood
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 4, 2011
Google hosted an event Thursday for its new 100,000-square-foot campus blocks fr ...
- CBS Joins Others In Expressing Q1 Strength
MediaDailyNews, David Goetzl - Thursday, November 3, 2011
CBS CEO Leslie Moonves echoed Thursday recent comments from Discovery and Ti ...
- Turner Sees Ad Growth, Even With Lower Ratings At TBS And TNT
MediaDailyNews, David Goetzl - Wednesday, November 2, 2011
Time Warner said Wednesday that even with weaker ratings than expected ...
- Home Video Screens Nearly $4B In Revs
MediaDailyNews, Wayne Friedman - Tuesday, November 1, 2011
Third-quarter home entertainment spending grew 5% -- and that's the first increa ...
- DreamWorks Animation Extends CMO Anne Globe's Contract
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
DreamWorks Animation has extended the employment contract of chief marketing officer An ...
- MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- EA To Feature P&G's Iams On Pack
Marketing Daily, Aaron Baar - Tuesday, October 18, 2011
Electronic Arts will feature Procter & Gamble's Iams pet products in i ...
- AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
- McDonald's Launches McTV, DOOH Network
MediaDailyNews, Erik Sass - Monday, October 17, 2011
The world's largest and most-recognizable fast-food chain is bringing entertainment, news, spor ...
- Population Of Kids Playing Vid Games Rising
Marketing Daily, Aaron Baar - Saturday, October 15, 2011
According to a new report from The NPD Group, the rate ...
- Big G Cereals Hides DC Comics In Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
Yes, there are still reasons to enrage your parent/spouse/child by burying yo ...
- UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- Iger: Disney CEO Run Ends In 2015
MediaDailyNews, - Friday, October 7, 2011
Bob Iger will step down as CEO of Walt Disney Co. ...