• May 1, 2012

Dolby has assumed naming rights for the Hollywood landmark formerly known as the Kodak Theater (a.k.a. home of the Academy Awards).The theater, which will continue to be the home for the widely watched awards show, will be enhanced with a new, state-of-the art Atmos sound system, opening it up to being a prime venue for premieres and launch events, according to the company.“

Dolby is a brand recognized around the world for creating the best, most life-like entertainment sound experiences in any environment,” said Dolby president and CEO Kevin Yeaman, in a statement “This partnership with [property owner] CIM Group allows the Dolby Theatre to be not only the world-stage for the Academy Awards, but for Dolby innovations for decades to come.”