- 'Rabbids' Coming To Small Screen
Marketing Daily, - Thursday, October 6, 2011
Ubisoft will bring its rabid rabbits (a/k/a Rabbids) to Nickelodeon in ...
- Fox Expands Bernard's Role To Include Affiliate, Multiplatform Distribution
MediaDailyNews, David Goetzl - Thursday, October 6, 2011
Fox has expanded the duties of Laurel Bernard, adding oversight of affilia ...
- Entertainment Marketing Improves Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Integrating disparate marketing of entertainment platforms can be difficult -- but progre ...
- Forget TiVo When The Shows ARE The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version ...
- Fans To Choose PGA Tour Cover Model
Marketing Daily, - Monday, October 3, 2011
It worked for football, so why not golf? ...
- Get'cher Free-Range, Organic Chicken Salad Sammy
Marketing Daily, Karl Greenberg - Tuesday, September 27, 2011
The new eateries at Madison Square Garden cleave -- at least thematical ...
- ABC Flies High With 'Pan Am'
MediaDailyNews, Wayne Friedman - Monday, September 26, 2011
ABC has gained some nice lift on the first Sunday night ...
- Dish, Blockbuster Positioned As The New Netflix
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
Dish Network has offered an answer to the new Netflix: Blockbuster Mov ...
- Fox Trumpets Thursday Numbers, But 'Big Bang' Best
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
While Fox got no improvement from its highly touted "X-Factor" on i ...
- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...
- Netflix Spins Off DVD Service
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
The name Qwikster was chosen because it refers to quick delivery. The ...
- McBride, Amtrak Hold Cross-Country Tour
Marketing Daily, - Thursday, September 15, 2011
Country singer Martina McBride is partnering with Amtrak for a whistle-stop ( ...
- Subscribers Take A Hatchet To Netflix' Pricing Script
Marketing Daily - Top of the News, Thom Forbes - Friday, September 16, 2011
We consumers collectively told them so, but they went ahead and d ...
- GameStop To Offer Branded Tablets
Marketing Daily, - Monday, September 12, 2011
GameStop, best known for its retailing of new and used video game ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- TV Rival: Video Games, DVDs On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
Alternative devices for viewing TV/entertainment content have been growing -- but nowhe ...
- Group M Sports' Kristick To Run ESP
MediaDailyNews, Steve McClellan - Wednesday, September 7, 2011
With billions being spent in the sector, GroupM has hired veteran spor ...
- Will Ferrell's Web Venture Open For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
Comedian Will Ferrell's FunnyOrDie kiosk for improv clips by celebrities has sign ...
- Ticket Sites Drive Summer Online Sales, Back-To-School Sees Early Jump
Online Media Daily, Gavin O'Malley - Friday, August 19, 2011
Ticket sites were among the fastest-growing on the Web in July, wi ...
- Endemol To Develop Prime-Time Dramas
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
Endemol, the studio behind reality series such as "Big Brother" and "Extre ...
- Mobile Users Favor Consumable Gaming Apps
Marketing Daily, Gavin O'Malley - Wednesday, August 17, 2011
As gaming goes ever more mobile, how are consumers shifting their usa ...
- Moseley To Give Rockettes New Kick
Marketing Daily, - Tuesday, August 16, 2011
MSG Entertainment has hired former History Channel marketing executive Chris Moseley ...
- MSGE Taps Moseley To Oversee Rockettes Brand
MediaDailyNews, - Tuesday, August 16, 2011
MSG Entertainment tapped Chris Moseley, senior vice president, product management and bra ...
- ANA Study Finds Branded Entertainment Widespread
Marketing Daily, Aaron Baar - Monday, August 15, 2011
In the age of less commercial viewing, and more lip-service being giv ...
- 'Real Housewives' Goes Live in 3 Cities
MediaDailyNews, David Goetzl - Monday, August 15, 2011
Bravo is taking its "Real Housewives" franchise on the road. In ...
- Mohegan Sun Names Paul Wright CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 11, 2011
The Mohegan Sun has a new CMO in Paul Wright, most recent ...
- Activision, GameStop Promo Prototype 2
Marketing Daily, - Wednesday, August 10, 2011
Activision Publishing and GameStop are teaming up on a promotion for Radic ...
- Disney Posts Strong Return Cross-Business, Cable Revs Up 7%
MediaDailyNews, Wayne Friedman - Tuesday, August 9, 2011
Walt Disney posted strong revenue and advertising results for most of i ...
- Entertainment Tops In Mobile Ad Recall
Raw, Mark Walsh - Wednesday, August 10, 2011
When it comes to ad recall in mobile, entertainment, technology, and reta ...