- Cannes Film Festival Officially Underway
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
The 65th annual Cannes Film Festival has officially kicked off with ...
- SF Giants Stars Tout Game Ratings
Marketing Daily, Aaron Baar - Thursday, May 17, 2012
Catcher Buster Posey and pitcher Ryan Vogelsong will appear in PSA's f ...
- Schwinn Celebrates Lifetime Of Riding
Marketing Daily, Aaron Baar - Wednesday, May 16, 2012
Two years after moving away from a broadcast-based marketing plan, Schwinn ...
- Marketing The Core Self: CW Speechwriter Brings Positive Thinking To Hollywood
Marketing: Entertainment, Alison Hill - Tuesday, May 15, 2012
I've been called a lot of things in my 25-year PR career-so ...
- Allied Launches African-American Division
MediaDailyNews, Erik Sass - Friday, May 11, 2012
Allied Integrated Marketing, which executes marketing campaigns for entertainment clients including mov ...
- McGraw Endorses JBL
Marketing Daily, Aaron Baar - Thursday, May 10, 2012
Country star will appear in ads; brand will sponsor his tour. ...
- Somebody That I Used To Know
Marketing: Entertainment, Doug Chavez - Thursday, May 10, 2012
Lately I've been hearing Gotye's "Somebody That I Used To Know" ...
- News Corp.'s Cable, Film Businesses Boost Q3 Results
MediaDailyNews, Wayne Friedman - Wednesday, May 9, 2012
News Corp.'s film and cable units help to give the company ...
- 'Avengers'ent Big Box Office Benefits Sponsors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Companies such as Acura, Dr Pepper, Farmers Insurance and Southwest Airlines ha ...
- Liberty Media Buys More Of Sirius, FCC Rejects Ownership Efforts
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2012
Liberty Media says it has more shares of Sirius XM -- b ...
- Disney Q2: Higher Advertising, Lower Film Revenues
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2012
Strong advertising revenue growth continues for the likes of Walt Disney's cab ...
- Tumblr Sued For 'Widespread And Uncontrolled' Copyright Infringement
Online Media Daily, Wendy Davis - Monday, May 7, 2012
Adult entertainment company Perfect 10 has sued Tumblr for allegedly infringing copyrig ...
- Disney's 'Avengers' Has A Super Marvelous Opening
Marketing Daily - Top of the News, Thom Forbes - Monday, May 7, 2012
Captain America is not a doddering relic of Nazi-smashing days after a ...
- What's The Story, Morning Glory? Let Me Entertain You
Marketing: Entertainment, Simon Kelly - Thursday, May 3, 2012
Apologies for the Robbie Williams/Oasis mashed-up headline. The mid-Nineties just called a ...
- Dolby Takes Kodak's Place
Marketing Daily, Aaron Baar - Tuesday, May 1, 2012
The newly re-christened Dolby Theater will continue to host the academy awa ...
- 20% Of Americans Connect TVs To Internet
Marketing Daily, Aaron Baar - Monday, April 30, 2012
Game consoles are the most popular gateway, followed by TVs and Blu-R ...
- Celluloid Needs Marketing, Too...
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Lionsgate acquired Summit Entertainment (which did the "Twilight" movies) and is keepi ...
- Depp's Tonto: Role Model For New Disney Studio Chief?
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 26, 2012
Brook Barnes' piece in the "New York Times" this morning, wondering w ...
- Starbucks To Open Cafes at Disney Theme Parks
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Starbucks will soon open cafes in all theme parks at Disneyland Reso ...
- NHL Partners With Nickelback
Marketing Daily - Breaking News, Karl Greenberg - Friday, April 20, 2012
The National Hockey League (NHL) has formed a strategic promotional alliance wi ...
- The Future Of Retro: Captain Planet And The Power Of Social Media
Marketing: Entertainment, Alison Hill - Thursday, April 19, 2012
The nature of trends is to die out-especially on television. So la ...
- MSG Launches Renovation Retrospective
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
Madison Square Garden celebrate the Garden's 132 year history as part ...
- Intel Goes Inside The Music
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
The program will explore six musical genres, showcasing each of their uniq ...
- Hungry Like The Wolf Or Crazy Like The Fox?
Marketing: Entertainment, Doug Chavez - Thursday, April 12, 2012
Duran Duran's "Hungry Like the Wolf" seems like an appropriate song f ...
- Entertainment Foodservice Sales On the Rebound
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2012
Foodservice sales at U.S. sports and entertainment venues dropped 4% in 200 ...
- Acura Backs Marvel's 'The Avengers'
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The automaker, which was in "Thor" last summer, is now the offici ...
- Etch A Sketch Capitalizes On Notoriety
Marketing Daily, Aaron Baar - Friday, March 30, 2012
After finding itself at the center of a political controversy earlier th ...
- NHL Fans To Choose EA Cover Athlete
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
The National Hockey League and Electronic Arts Inc. are partnering for ...
- Social Media Is Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Nine out of 10 people view social networking sites as a n ...
- Movie Rentals: DVD, Blu-ray Rentals Dip, Kiosk Rises
MediaDailyNews, Wayne Friedman - Monday, March 26, 2012
Overall home rentals of DVD and Blu-ray disc continue to drop. B ...