- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Sun Life Financial Partners With Cirque Du Soleil
Marketing Daily, - Thursday, June 16, 2011
Sun Life Financial Inc. and Cirque du Soleil have entered into ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Heineken USA Consolidates Entertainment Marketing
Marketing Daily, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Smart Destinations Taps Cindy Starr As CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Cindy Starr has joined Smart Destinations as chief marketing officer. The compa ...
- Personal Recs Guide Apps Popularity
MediaDailyNews, Wayne Friedman - Tuesday, June 7, 2011
New media platforms such as mobile apps -- entertainment apps in particul ...
- h2O Will Sample With 'Rio' Movie Purchases
Marketing Daily, - Monday, June 6, 2011
In late summer through early fall, consumers who buy a Blu-ray ...
- Xbox: More Entertainment Than Games
Marketing Daily, - Thursday, June 2, 2011
With access to Netflix, Hulu and social media sites, the Xbox h ...
- Amusement Parks Appeal To Thrill-seeking Families
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
Industry analysts are predicting that the improving economy, growing consumer confidence a ...
- Boating Industry Banking On Evangelists
Marketing Daily, Aaron Baar - Tuesday, May 31, 2011
"Our job is to leverage the passion and experiences of current boate ...
- Survey: Entertainment Value Falls, Consumers Unhappy With Pay Walls
MediaDailyNews, Wayne Friedman - Wednesday, May 25, 2011
Consumers are getting a bit less value from their entertainment products a ...
- Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, a ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- Disney Amps Up Store Expansion Plans
Marketing Daily, Sarah Mahoney - Tuesday, May 24, 2011
Disney isn't alone. Such chains as Macy's, Subway, Target, Zumiez, Saks a ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- Hot Wheels Thriller On The Infield
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Mattel's Hot Wheels brand makes miniature cars, but on May 29, befo ...
- 'Kung Fu Panda' Hits CityVille
Marketing Daily, - Friday, May 20, 2011
DreamWorks Animation SKG is following in the footsteps of Lady Gaga a ...
- Navy Looks To Trademark 'SEAL Team'
Marketing Daily, - Thursday, May 19, 2011
It looks like the U.S. Navy is laying claim to the ter ...
- Disney Branding Of Seal Team 6: NPR Comments On The Takeaway
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 18, 2011
Not everyone is happy about Disney's decision to apply trademark ownership ...
- Conn. Casino Launches 'Time To Shine' Ad
Marketing Daily, - Monday, May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Southwest, SeaWorld To Award 40 Trips In 40 Days
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2011
To kick off the promotion on Thursday, Southwest and SeaWorld employees a ...
- 3net Joins With 2 Sponsors
MediaDailyNews, David Goetzl - Thursday, May 5, 2011
The fledgling 3net, which does not run traditional ads yet, has broug ...
- CBS Turns Profit Despite Tough Advertising Comps
MediaDailyNews, Wayne Friedman - Tuesday, May 3, 2011
Lower programming expenses helped CBS achieve big financial results in the fir ...
- Movie Blues: Home Entertainment Revs Fade
MediaDailyNews, Wayne Friedman - Tuesday, May 3, 2011
More problems for the home entertainment industry: Revenues were down almost 1 ...
- Study: Music Sponsorship Spend Hits High Note
Marketing Daily, Aaron Baar - Thursday, April 28, 2011
According to IEG, which measures sponsorship spending, North American-based companies will spe ...
- Hillis Defeats Vick For 'Madden' Cover
Marketing Daily, - Thursday, April 28, 2011
Cleveland Browns running back Peyton Hillis will grace the cover of Electron ...
- Gaylord Hotels Partners With DreamWorks
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2011
As part of the four-year deal, Gaylord plans to offer unique leisu ...
- For Six Flags And Heineken, Social Media Is Central
Marketing Daily, Karl Greenberg - Wednesday, April 27, 2011
Heineken and Six Flags may have little in common, but marketers ...
- DreamWorks: Slow 1Q Results, But Big Summer Films Ready
MediaDailyNews, Wayne Friedman - Tuesday, April 26, 2011
Few big box-office revenue-producing movie assets in the first quarter of th ...