- Foxwoods Launches New Campaign
Raw, Aaron Baar - Wednesday, February 15, 2012
The effort encourages patrons to "Be anyone, do anything and have ...
- Top Loyalty Engagement Brands In Entertainment
Marketing Daily, The Editor - Thursday, February 9, 2012
Today, subscribers will be getting Marketing:Entertainment. Here are the top brands ...
- Engagement And 'The Most Delicious National Tragedy'
Marketing: Entertainment, Doug Chavez - Thursday, February 9, 2012
If you were one of the 110 million people parked in fro ...
- Fox Q2: Network Fall Ratings Growth Means Higher Ad Revenue
MediaDailyNews, Wayne Friedman - Wednesday, February 8, 2012
News Corp. said its fiscal second-quarter 2012 financial results reflected a boo ...
- Design, Connectivity Are Reasons Apple Reigns
Marketing Daily, Aaron Baar - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Fandango CMO Heads To M-GO
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ted Hong will lead leading marketing and communications around consumer adoption ...
- Clear Channel Pushes Entertainment With Seacrest Partnership
MediaDailyNews, Erik Sass - Tuesday, January 31, 2012
Fresh-faced entertainment host and media personality Ryan Seacrest is about to beco ...
- Global Mobile Entertainment To Hit $54B By '16
Online Media Daily, Wayne Friedman - Friday, January 27, 2012
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-bas ...
- Acura Lights Up Sundance
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily th ...
- Nominated Movies Need Publicity, Marketing
Marketing: Entertainment, Tom Siebert - Thursday, January 26, 2012
The one thing that almost all the movies nominated for the t ...
- Netflix Pushes Originals, 'Lilyhammer' Debuts In February
MediaDailyNews, David Goetzl - Tuesday, January 24, 2012
Netflix plans to have five original series available for streaming by mid-201 ...
- Dolly Parton To Launch Another Park
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
Country singer Dolly Parton has announced plans for a new $50 milli ...
- Marketing + Licensing: BFFs In An ROI World
Marketing: Entertainment, Alison Hill - Thursday, January 19, 2012
Marketing costs, licensing earns-at least, that used to be the conventional wisdo ...
- High-Def Channel Gets New Definition: Mark Cuban's HDNet Rebranded AXS TV
MediaDailyNews, Wayne Friedman - Wednesday, January 18, 2012
Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agen ...
- Clear Channel Taps Sykes For 'Entertainment,' Reunites With Former MTVer Pittman
MediaDailyNews, Erik Sass - Tuesday, January 17, 2012
Close on the heels of a major rebranding, Clear Channel Entertainment a ...
- Why Can't I Be You - Online Video Vs. TV
Marketing: Entertainment, Doug Chavez - Thursday, January 12, 2012
If our TVs, tablets, laptops and smartphones could talk, I imagine t ...
- ABC's Lee Touts Fall Success, Provocative Midseason Lineup
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2012
In the midst of some overall prime-time audience erosion, ABC had so ...
- Hard Rock Hunts For Rising Rock Stars
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
The grand prize of the contest, "Hard Rock Rising," includes performing ...
- Corbis Acquires NMA, Expands Global Brand Marketing
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
Bill Gates' digital media company Corbis has acquired Norm Marshall & Associat ...
- Disney Marketer Carney Riding Into The Sunrise?
Marketing Daily - Top of the News, Thom Forbes - Monday, January 9, 2012
Memo To Aspiring Hollywood Marketers: Make sure you know the difference betwe ...
- Executive Shuffle: Speciale Exits MediaVest To Head Turner Sales
MediaDailyNews, David Goetzl - Friday, January 6, 2012
Longtime, influential media-buying executive Donna Speciale will move across the table in ...
- The Entertaining 'Marketing: Entertainment,' Column, Pt. 2
Marketing: Entertainment, Gary Levitt - Thursday, January 5, 2012
If you missed Pt.1 of this series (the top ten list th ...
- The Eyes Have It: TOTN's Top 10 Stories Of 2011
Marketing Daily - Top of the News, Thom Forbes - Friday, December 30, 2011
It's always illuminating to read which stories have most touched readers' fancie ...
- Foxwoods And Mohegan Casinos Challenged
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 29, 2011
Foxwoods and Mohegan Sun, struggling with declining revenue and debts, have anoth ...
- 'Tintin' And The Death Of Motion-capture Animation
Marketing: Entertainment, Tom Siebert - Thursday, December 29, 2011
Hollywood has done a dynamite job p!ssing all over my beloved childho ...
- New Year, New Realities: Selling Recovery TV
Marketing: Entertainment, Alison Hill - Thursday, December 22, 2011
As the New Year approaches, many of us are thinking about h ...
- 'Idol,' 'Glee' Dominate TV Searches
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Top-rated TV shows like "American Idol" generally will be the top sh ...
- Give The People What They Want
Marketing: Entertainment, Doug Chavez - Thursday, December 15, 2011
The Kinks' song, "Give The People What They Want," captures consumers' sentimen ...
- 'Anger' Pays For Sheen, 'Men' Heads To Canada
MediaDailyNews, David Goetzl - Tuesday, December 13, 2011
Already with a distribution deal with FX, Charlie Sheen's coming sitcom "Ang ...
- NHL Brings Sponsors To Winter Classic
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Hockey League (NHL) in conjunction with the City of Philadelph ...