- New EA Global Media Sales Chief Madden Looks To Video Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
EA's new SVP global media sales, who oversaw the launch of BrandBoo ...
- Dollywood To Get New Website
Marketing Daily, - Tuesday, April 19, 2011
Theme park corporation Herschend Family Entertainment has partnered with Definition 6 ...
- Puma Goes To Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Athletic shoe company Puma has signed a deal with L.A. entertainment marketi ...
- Toyota Eyes Monopoly On 'Eco Modernists' For Prius
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Toyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," mig ...
- Cie Promos For Car Games Rev Up Action
Marketing Daily, Aaron Baar - Monday, April 11, 2011
If it involves cars, it may soon begin appearing in a soci ...
- EA's John Riccitiello: Games Are Where Ads Should Be
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
John Riccitiello, CEO of Electronic Arts, said at Ad Age Digital Conferen ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Google Promotes Studio-Produced YouTube Shows
Online Media Daily, Laurie Sullivan - Thursday, April 7, 2011
Google continues to strengthen its position in the entertainment industry by buildi ...
- Newspaper Publisher Reinvents Itself For Tablets, iPad
Online Media Daily, Laurie Sullivan - Wednesday, April 6, 2011
Print newspapers are failing, but Freedom Communications developed a plan to breat ...
- Business Tough At Tokyo Disney
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
The Tokyo Disneyland theme park would normally get 70,000 visitors per da ...
- Huffy To Make Comic-Themed Bikes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
Marvel Entertainment has signed a deal with Huffy to make bikes a ...
- EA Sports Puts App Users On Ground At Augusta
Marketing Daily, Aaron Baar - Monday, April 4, 2011
As part of the promotion of its "Tiger Woods PGA Tour 1 ...
- Q&A: Video Game Winner Promos Season, Contest
Marketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semme ...
- Hollywood Markets Movies But Not Itself
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Hollywood's new chief lobbyist, former Sen. Christopher Dodd, D-Conn., said the mov ...
- 'Green Lantern' Movie Marketing Campaign On Hold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
The new "Green Lantern" movie is having a "Spider Man: Turn O ...
- Madden Gets Bracket Fever
Marketing Daily, - Tuesday, March 22, 2011
EA Sports has caught bracket fever. The company is giving fans t ...
- TV Land Greenlights 3 Original Series
MediaDailyNews, David Goetzl - Monday, March 21, 2011
TV Land, which has been laughing all the way to the ratin ...
- Another Conn. Casino Marketing Chief Leaves
Marketing Daily, - Saturday, March 19, 2011
Anthony Patrone, Mohegan Sun Casino's SVP/marketing, has quit. His departure comes le ...
- Groupon Promotes Lions Gate Film
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
The Groupon site, which does mass-emails with daily coupons, has launched ...
- Disney Adds 3 Series, XD Is 'Kickin' It'
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
The Disney Channel will add three new series as it continues i ...
- Who Goes To Live Theater?
Marketing Daily, - Tuesday, March 15, 2011
Top 10 DMAs in which reside adults who went to live theat ...
- Cable Operators Score High Profitability, Outpace Competitors
MediaDailyNews, Wayne Friedman - Monday, March 14, 2011
Over the last four years, even with the problems of the recessio ...
- Disney Seeks Marketing Partnerships In EU
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
The U.K. division of Disney is looking for long-term marketing partners acro ...
- EA Sports Game Probes Boxing's Underbelly
Marketing Daily, Aaron Baar - Friday, March 11, 2011
The new title, "Fight Night Champion," marks a departure for the franchi ...
- Wynn Las Vegas And Pinnacle Sign Deal
Marketing Daily, - Thursday, March 10, 2011
Wynn Las Vegas and Pinnacle Entertainment, Inc. have inked a strategic agreeme ...
- Warner Streams Movies Via Facebook, Sells Apps On Apple
MediaDailyNews, David Goetzl - Tuesday, March 8, 2011
A Goldman Sachs analyst said that Warner Bros.' deal to begin streami ...
- Rhapsody Promo Offers 2 Months' Free Trial
Marketing Daily, Aaron Baar - Tuesday, March 1, 2011
"We're seeing the momentum our business has gained with the explosion ...
- Mad Catz To Create Sims Accessories
Marketing Daily, - Tuesday, March 1, 2011
Get ready for Sims controllers, cases and other items. Electronic Arts h ...
- Nordstrom, Disney Clothing Line Marks 'Small World'
Marketing Daily, Sarah Mahoney - Monday, February 28, 2011
It's enough to get you tapping the toes of your Dutch wood ...
- Vulture Anticipation Index Ranks Pop-Culture Buzz
Online Media Daily, - Friday, February 25, 2011
New York Media launched Vulture Anticipation Index, a ranking of pop-culture b ...