Around the Net
Celluloid Needs Marketing, Too...
- Los Angeles Times, Friday, April 27, 2012 12:09 PM
Lionsgate acquired Summit Entertainment (which did the "Twilight" movies) and is keeping the marketing chiefs from both studios. Tim Palen, Lionsgate's chief marketing officer who is coming off of the blockbuster success of "The Hunger Games," has signed a new deal that will keep him in his job through 2015. The studio is also keeping Nancy Kirkpatrick in her current job as president of marketing for Summit, which is now a Lionsgate label.
