- Chase Partners With DreamWorks For 'Megamind'
Marketing Daily, Tanya Gazdik - Tuesday, November 2, 2010
"Over the past year, we have enhanced our card rewards program ...
- Redbox Says It Will Expand Into Digital Realm Next Year
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
Ben Fritz reports that Redbox plans to launch a Web-based digital-delivery servi ...
- Branded Entertainment: Put Skin In The Game
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Pepsi's Frank Cooper, who has spent the last two years relaunching Pep ...
- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nac ...
- New N.J. Casino Owner Is Known For Offbeat Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
...
- Netflix Experimenting With Online-Only Subscriptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- Disney Buys Rights To Marvel Properties Already In Production
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Ben Fritz writes that in its desire to "dominate the Marvel univer ...
- 'Happy Days': Hasbro Launches TV Oldies In Prime Time
MediaDailyNews, David Goetzl - Monday, October 18, 2010
Borrowing a page from Nick at Nite, the new Hub network ...
- NHL Partners With Foursquare, Superheroes
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The National Hockey League is hoping to attract younger consumers to beco ...
- NHL New Alliance: Guardian Superheroes, Foursquare
MediaDailyNews, David Goetzl - Thursday, October 7, 2010
The NHL and SLG Entertainment will create Guardian Media Entertainment to r ...
- Sirius XM Plans For Growth, Despite Competition
Marketing Daily, Erik Sass - Thursday, October 7, 2010
Satellite radio is facing growing competition from Internet radio and other kin ...
- Ausiello Exits 'EW' For Consumer Entertainment Site
MediaDailyNews, David Goetzl - Tuesday, October 5, 2010
Buoyed by the success of Deadline.com as a trade Web site f ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...
- Universal Turns To Folklore To Woo Latinos For Halloween
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
The theme park is adding a character based on the Latin Americ ...
- Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of t ...
- After Vanquishing Blockbuster, The Real Fight Begins For Netflix
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Netflix may have beaten Blockbuster in world of physical DVD delivery b ...
- Disney's 2011 Marketing Campaign Centers On Family Memories
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
...
- Brown To Theater Critic, 'New York'
MediaDailyNews, - Monday, September 20, 2010
New York named Scott Brown the magazine's theater critic. Brown will wri ...
- CBS Picks New Boss For 'Undercover' Work
MediaDailyNews, David Goetzl - Friday, September 17, 2010
The latest CEO to leave the c-suite is from Choice Hotels. Executi ...
- Rotten Tomatoes Uses Facebook To Connect With Users In Real Time
Online Media Daily, Gavin O'Malley - Sunday, September 19, 2010
With Facebook's help, movie-review hub Rotten Tomatoes on Friday debuted new soci ...
- Redbox Inks More Deals
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
...
- Green Lantern, The Roller Coaster
Marketing Daily, - Thursday, September 16, 2010
The ride, which the company says takes two minutes and thirty secon ...
- 'Survivor' Survives Another Season, Premiere Up 8%
MediaDailyNews, Wayne Friedman - Thursday, September 16, 2010
The new season had a warm up of sorts on Wednesday wi ...
- Speier Becomes 'Deadline' ME
MediaDailyNews, - Wednesday, September 15, 2010
Deadline.com has hired Michael Speier, formerly Daily Variety's executive editor for new ...
- 'Gossip Girl' Sinks In Demo Popularity
MediaDailyNews, Wayne Friedman - Tuesday, September 14, 2010
Coming off a decent week for its new shows, the CW slipp ...
- IFC Kicks Off 'Todd Margaret' With Major Marketing Push
MediaDailyNews, Wayne Friedman - Friday, September 10, 2010
Rainbow Media's IFC network is launching a scripted TV series "The Increasing ...
- Disney Hires New Marketing Guru For "Pirates 4"
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Valerie Van Galder, who formerly ran marketing at Sony Pictures and F ...
- Foxwoods To Open Luxury Bowling Alley
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
...
- Redbox Celebrates Billionth Rental With Promo
Marketing Daily, - Tuesday, September 7, 2010
During the promotion, which runs through September, users can retrieve a promotion ...