The recent appointment of executives adept at marketing to run Universal Pictur ...

"We are always trying to reach consumers in the spaces that th ...

Publicis Monday named Marcus Vinton partner, chief creative officer, and head ...

Comcast's bid to co-own NBC Universal is a grab for digital conte ...

General Electric is in talks to merge NBC Universal with Comcast's conte ...

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Following the success of movies such as "Pirates of the Caribbean" a ...

Walt Disney CEO Bob Iger is likely to couple the appointment ...

Making the series available to fans "on the go" via mobile pho ...

"IFC was appealing to us from the get-go in relation to th ...

Looking to ape the fantastical look of its new animated movie "9 ...

Disney's consumer products division is rolling out a lifestyle, merchandise and fashi ...

Panasonic is launching a nationwide truck tour to give the public i ...

For $4 billion in cash and stock, Walt Disney yesterday acquired ...

Troubled amusement park chain Six Flags is staging a Back-to-School Blast, ...

Making a dramatic move to broaden its products/ characters for more ...

Organic, a digital communications agency, tapped Ben Arno as vice president ...

Last year, the now-bankrupt Six Flags decided against reopening its New Orlea ...

Entertainment marketers have always looked to expand the promotional boundaries for touti ...

Store officials ascribe the revived interest in Ouija to widespread fascination wi ...

Sears says it will open toy shops in 20 select mall locatio ...

The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a come ...

Simon Fuller is prepping a multiplatform initiative that has an "American Ido ...

Dell has taken the wraps off of the Dell Inspiron Mini Nickelode ...

The contest will be promoted through heavy viral promotion, through which Ro ...

"Americans spend, on average, 101 minutes per day on the road," sa ...

The marketing effort includes print advertisements in Hispanic publications such as Latin ...