- Vinyl Records Back On The Charts At Some Retailers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 10, 2008
An employee for the Fred Meyer retail chain inadvertently entered the "L ...
- Movie Tie-Ins Big Hit For Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, June 9, 2008
Product tie-in hype is growing in Hollywood even as a new scho ...
- W Hotels, MasterCard, Sony Team For 'WonderLust Live'
Marketing Daily, Karl Greenberg - Friday, June 6, 2008
[Entertainment] Live Nation Studios will record select performances and stream them ...
- Paramount Absorbs Marketing For Vantage Indie Label
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 5, 2008
Paramount Pictures' main studio is absorbing the marketing, distribution and physical producti ...
- Lego Promo Eyes New 'Indiana Jones' Fans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 4, 2008
...
- That's Entertainment: MSN Joins Forces With BermanBraun
Online Media Daily, Gavin O'Malley - Wednesday, June 4, 2008
MSN has entered into an agreement with BermanBraun to co-create new entertainme ...
- Mobile Marketing Campaign Aims To Push 'Indiana Jones'
Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2008
[Entertainment] "About 15% of the people who bought the DVD since t ...
- Getting Your Brand On 'Oprah'
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
Want to get your brand on Oprah? The fabled hawker-donor of Pontia ...
- 'Sex/City' Poised To Become Era's 'Feel-Good' Movie
Marketing Daily, Laurie Sullivan - Monday, June 2, 2008
[Entertainment] Look for Americans to embrace and buy merchandise related to pre-Sep ...
- Under-Age Girls Present Dilemma For 'Sex And City'
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Time Warner's New Line Cinema has a tricky marketing challenge on i ...
- Ad-Funded Mobile Entertainment Market To Grow
Online Media Daily, - Friday, May 30, 2008
The U.S. market for ad-funded mobile entertainment will grow to $336 milli ...
- Disney In Pact For Comic Book Adaptations
Around the Net In Media, Joan Voight - Thursday, May 29, 2008
...
- 'Speeders' To Unveil Awareness Campaign
Marketing Daily, - Thursday, May 29, 2008
The reality television show "Speeders," which airs on the Turner Broadcast Netwo ...
- Activision's Guitar Hero, 'Idol' Ad, Video Has Legs
Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2008
[Entertainment] Amy Shea, EVP at branding firm Brand Keys, says the compa ...
- SheKnows Acquires PregnancyFashion, CelebrityPregnancy
Online Media Daily, - Tuesday, May 27, 2008
SheKnows.com has acquired PregnancyFashion.com and CelebrityPregnancy.com, providing hip moms with the late ...
- Fandango, American Airlines, Westin In 'Sex/City' Promo
Marketing Daily, Laurie Sullivan - Friday, May 23, 2008
[Entertainment] "We expect the promotion to get a lot of word-of-mouth buz ...
- AmEx Is Official Card At Universal Studios
Marketing Daily, - Wednesday, May 14, 2008
Universal Studios has inked a deal with GE Money, the consumer lendi ...
- The Right Title Can Mean Big Bucks At The Box Office
Around the Net In Brand Marketing, Thom Forbes - Monday, May 12, 2008
Movie titles usually come with the script. Sometimes they're picked by t ...
- McDonald's Packs 'Speed Racer' Toys In Happy Meals
Marketing Daily, - Monday, May 12, 2008
Through June 5, children will get one of eight toy action vehicl ...
- Lights Out For Two Warner Bros. Divisions Over Marketing Costs
Around the Net In Brand Marketing, Thom Forbes - Friday, May 9, 2008
Warner Independent Pictures and Picturehouse--the art-house film division of Warner Bros. a ...
- StubHub Enlisted In Resale Of Madonna Concert Tickets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 9, 2008
...
- Zalaznick Heads Women@NBCU, New Unit Links Female-Targeted Media
MediaDailyNews, Wayne Friedman - Thursday, May 8, 2008
NBC Universal has created a new cross-media platform for advertisers that targ ...
- TBA Launches Digital Entertainment Division
Online Media Daily, Gavin O'Malley - Thursday, May 8, 2008
The privately held marketing group TBA Global today is expected to laun ...
- Disney Sees Good Year Ahead For Theme Parks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 7, 2008
Despite the country's gloomy fiscal forecast, Walt Disney executives say bookings f ...
- Disney Profit Jumps 22% In Q2
Marketing Daily, - Wednesday, May 7, 2008
The Walt Disney Co.'s second-quarter net profit jumped 22% from the year-a ...
- Lionel Emerges From Bankruptcy As Entertainment Firm
Around the Net In Brand Marketing, Thom Forbes - Monday, May 5, 2008
Lionel LLC, which emerged from bankruptcy-court protection last week, will be ...
- Sony Brings 'Player Lounge' To Bamboozle Festival
Marketing Daily, - Monday, May 5, 2008
Sony Computer Entertainment America took the stage at The Bamboozle Festival 200 ...
- 'Indiana Jones,' Blockbuster, Andretti Start Their Engines
Marketing Daily, Laurie Sullivan - Monday, May 5, 2008
[Entertainment] Aside from in-store promotions and merchandise, banner ads will begin runni ...
- TMZ's Levin Preps New Web Venture: 'People's Court Raw'
Online Media Daily, - Wednesday, April 30, 2008
TMZ.com's Harvey Levin is involved in a forthcoming Web venture along wi ...
- Esurance, Warner Bros. Team For 'Speed Racer' Promo
Marketing Daily, - Thursday, April 24, 2008
The online auto insurance company is working with the movie studio ...