SheKnows Acquires PregnancyFashion, CelebrityPregnancy

  • May 27, 2008
SheKnows.com has acquired PregnancyFashion.com and CelebrityPregnancy.com, providing hip moms with the latest news and trends in maternity apparel and expecting celebrity parents.

The baby boom in Hollywood has incited an explosion of interest in celebrity pregnancy, said Kim Gundy, editor of CelebrityPregnancy. Top designers are offering maternity clothing and star couples such as Nicole Richie and Joel Madden are launching fashionable children apparel and foundations.

"Women are obsessed with wanting to know everything about celebrity pregnancy," Gundy said. "What birthing and parenting methods are they choosing? What are they buying and wearing? When a celebrity becomes pregnant, it puts them in touch with an entirely new fan base of expectants and mothers."

SheKnows' entertainment channel includes celebrity gossip sites such as TheHollywoodGossip and ImNotObsessed. SheKnows attracts more than 12 million unique visitors with more than 100 million page views each month. The channel's core demographic is women ages 25-54.

--Tanya Irwin

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