- Esurance, Warner Bros. Team For 'Speed Racer' Promo
Marketing Daily, - Thursday, April 24, 2008
The online auto insurance company is working with the movie studio ...
- Disney Creates Division To Produce Nature Flicks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Walt Disney Co. is establishing a new production banner--called Disneynature--to deliver t ...
- Puma Going Hollywood To Boost Entertainment Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Puma is opening a new office in Los Angeles next month dedicat ...
- Latest Indiana Jones Flick Attracts A Bevy Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
When the fourth installment of the "Indiana Jones" franchise starring Harrison Fo ...
- Royal Caribbean Plans Cruise Ship With Its Own Central Park
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
Under the code name Project Genesis, Royal Caribbean is building the world ...
- Sponsors Flock To N.Y.'s Seventh Tribeca Film Festival
Marketing Daily, Karl Greenberg - Thursday, April 10, 2008
[Entertainment] There are 12 returning and 5 new top-level, or Signature, sponsor ...
- Now Playing: High Costs, Low Returns and New Tech Promises
On Media, Diane Mermigas - Thursday, April 3, 2008
A slowdown in private-equity investment and consumer spending will force Hollywood's bigge ...
- Big Fuss Over Disney's 'Small World' Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, March 31, 2008
As part of its overhaul of the iconic "Small World" ride ...
- TMZ Launches Cross-Carrier Mobile Site
Online Media Daily, - Friday, March 28, 2008
Hollywood gossip site TMZ.com has started a cross-carrier mobile site that wi ...
- Netflix Apologizes For Mail Glitch, Offers Discounts
Marketing Daily, Laurie Sullivan - Thursday, March 27, 2008
[Entertainment] The movie by mail company couldn't ship out CDs on Mond ...
- AP Expands Entertainment Coverage
MediaDailyNews, - Monday, March 24, 2008
The Associated Press is spending big bucks to enlarge its entertainment coverag ...
- Imitation Of Life
Media Magazine, Joe Mandese - Friday, February 22, 2008
When it comes to their depictions of the real world, the med ...
- The Whole Truthiness
Media Magazine, John Capone - Friday, February 22, 2008
Who knows who Stephen Colbert really is? Who really cares? Certainly n ...
- Campaign Aims To Create Buzz For Next 'Narnia' Film
Marketing Daily, Laurie Sullivan - Friday, March 14, 2008
[Entertainment] Marketing the 50-year-old classic on social network sites Facebook and MySpa ...
- U.S. Postal Service Promotes HBO's 'John Adams'
Marketing Daily, - Tuesday, March 11, 2008
The historical series premieres on Sunday. The "Power of the Letter" campai ...
- CheapTickets Dangles Travel, Stardom In Promotion
Marketing Daily, - Tuesday, March 11, 2008
The online company is offering a chance to win a vacation f ...
- Mobile Ticketing Business Gearing Up For Big Business
Online Media Daily, - Monday, March 10, 2008
More than 2.6 billion mobile ticket transactions amounting to nearly $87 billi ...
- Giant Realm Picks Up $3.5 Million For Expansion
Online Media Daily, - Monday, March 10, 2008
Giant Realm has snagged $3.5 million in financing, led by Comcast Interacti ...
- Ammer To Head Marketing For Marvel Studios
Marketing Daily, - Friday, March 7, 2008
Geoffrey Ammer has been named president of worldwide marketing and home entertainme ...
- Austin's SXSW Draws Movies, Music, Media, Marketers
Marketing Daily, Karl Greenberg - Friday, March 7, 2008
[Entertainment] "What makes SXSW different from other music 'festivals,' says a Mill ...
- There's No Business Like Shoe Business (Especially Red Ones)
Show Daily, Joe Mandese - Friday, March 7, 2008
Media industry behind-the-scenes-string-puller and AAAA Friday morning session moderator Michael Kassan g ...
- MasterCard, Lincoln Center Sign Deal
Marketing Daily, - Wednesday, March 5, 2008
MasterCard Worldwide has signed a multi-year sponsorship of Jazz at Lincoln Cent ...
- Eisner: A New Media Mogul
Around the Net In Online Marketing, Ross Fadner - Tuesday, March 4, 2008
...
- Hostess Promotion Links To 'Bee Movie' DVD
Marketing Daily, - Tuesday, March 4, 2008
Interstate Bakeries Corporation, baker of Hostess snack cakes, is running a promoti ...
- Study: Short-form Videos Could Spur Movie Ticket Sales
Online Media Daily, Laurie Sullivan - Monday, March 3, 2008
[Video] Business and technical problems have slowed movie studios from producing short-fo ...
- Playboy Seeks Sexy Yet Clothed 'Miss Mobile'
Marketing Daily, Laurie Sullivan - Thursday, February 28, 2008
[Entertainment] Playboy's push into mobile began last year to attract tech-savvy consume ...
- Big Media Needs Global Growth To Thrive
On Media, Diane Mermigas - Thursday, February 28, 2008
Walt Disney and News Corp. have it in spades. CBS is getti ...
- Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
Marketing Daily, - Tuesday, February 26, 2008
Smart, a division of Daimler that AG is promoting the brand v ...
- Disney Brand Taps Moms' Marketing Magic
Marketing Daily, Laurie Sullivan - Friday, February 22, 2008
[Entertainment] Following its Web site redesign will be a four-piece print campai ...
- Oscar Ads Gear Up To Steal Star Sparkle
Marketing Daily, Laurie Sullivan - Thursday, February 21, 2008
[Entertainment] Brands paid big bucks to advertise during the 80th Annual Acade ...