- Amobee Taps Barker, Long To Grow European Operations
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Wednesd ...
- Location Targeting Improves; Next Up, the Messaging
MobileShopTalk, Chuck Martin - Tuesday, April 22, 2014
As the ability to more precisely track mobile shoppers in stores improve ...
- London Times Criticizes Political Blogs
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
The Times of London criticized political blogs, describing some of the individua ...
- China's Answer To Twitter: Weibo
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Demand for a slice of Weibo, China's equivalent to Twitter, was se ...
- These Games Are All Business
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Gamification is actually not about playing games. Games are about entertainment. Gamificati ...
- German Media Boss Criticizes Google
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
The chief executive of Europe's largest newspaper publisher has accused Google ...
- European YouTube Rival Cries Foul
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Is Google's YouTube unfairly dominant? European rival Dailymotion certainly thinks so. I ...
- Dutch Student Sells 'Data Soul'
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
A Dutch student has auctioned his "data soul" -- all his person ...
- Malta Looks For Alternative To TV Ads
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Information campaigns are shifting to the second screen, according to the Europe ...
- Telefonica And Blackstone Launch Mobile Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 16, 2014
TechCrunch this week reported that Telefonica, a Madrid-based telecommunications provider, has partner ...
- EU Clicks Happen On Weekends, Purchases On Weekdays
RTBlog, Tyler Loechner - Wednesday, April 16, 2014
If you are running a campaign with click-through rate as your N ...
- Mobile In-Store Shopping: It's a Process
MobileShopTalk, Chuck Martin - Wednesday, April 16, 2014
The influence of mobile on shopping behavior continues to become clearer eve ...
- Mobile Commerce Growing in Europe, Says Study
Around the Net in mCommerce, Chuck Martin - Tuesday, April 15, 2014
Market research firm yStats has released a new report concerning the mobi ...
- Mobile Shoppers in UK Set to Double Spending
Around the Net in mCommerce, Chuck Martin - Friday, April 11, 2014
Consumers in the UK are set to spend almost GBP8bn on the ...
- Forcing vs. Facilitating Mobile Commerce
MobileShopTalk, Chuck Martin - Friday, April 11, 2014
Having a bit of time to kill while traveling through London's Heathr ...
- 12 Million Mobile Commerce Apps Downloaded in UK
Around the Net in mCommerce, Chuck Martin - Thursday, April 10, 2014
A new report from the British Banker's Association shows that mobile commer ...
- 'Programmatic Premium' Trending Up In Europe
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 9, 2014
The Drum has posted an article arguing that "digital convergence will ma ...
- Nissan, Chevrolet Inaugurate Global Soccer Programs
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Nissan global has also signed on as sponsor of the Rio 20 ...
- Tesco Targets iBeacons to Customer Service
Around the Net in mCommerce, Chuck Martin - Friday, April 4, 2014
While much of the buzz about beacons has been around pushing offe ...
- How Google Conserves Energy
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 4, 2014
It takes energy to process data. Servers that process queries or conne ...
- Payments Platform to Challenge PayPal in Europe
Around the Net in mCommerce, Chuck Martin - Thursday, April 3, 2014
Yapital, a payment processor based in Germany, has plans to become ...
- MediaMath Names Reed Managing Director, EMEA
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 2, 2014
MediaMath has appointed Dave Reed as managing director, EMEA, per The D ...
- The Mobile Consumer Journey: the View from London
MobileShopTalk, Chuck Martin - Thursday, April 3, 2014
Mobile consumers are on a continuing journey as they shop. This poi ...
- WPP's Sorrell Says Brands Should 'Hold Their Nerve' On Russia And Eastern Europe
Around the Net In MAD London, Sean Hargrave - Wednesday, April 2, 2014
WPP Chief Executive Sir Martin Sorrell has revealed the company remains "bulli ...
- Turks Vote For Less Democracy
The Social Graf, Erik Sass - Wednesday, April 2, 2014
A war is being waged against social media by governments around t ...
- Vodafone Extends M-Pesa Mobile Payments to Europe
Around the Net in mCommerce, Chuck Martin - Tuesday, April 1, 2014
Vodafone launched its M-Pesa mobile payment system in Romania on Monday, marki ...
- Travel Agency Urges Danes to Exercise Their Patriotism By Procreating On Holiday
Around the Net in Video, P.J. Bednarski - Monday, March 31, 2014
A Danish ad agency's commercial encourages couples to take a vacation a ...
- Half of All Video Views Could Be Via Mobile/Tablet By 2016, Sports Is Big Driver
VidBlog, P.J. Bednarski - Monday, March 31, 2014
Sports sells, and as the new Ooyala Global Video Index shows, a ...
- Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out
MAD, Joe Mandese - Thursday, March 27, 2014
In the first update so far this year from a major agen ...
- Ebuzzing, Teads Merge, Headed For NASDAQ In 2015
Around the Net in Video, P.J. Bednarski - Wednesday, March 26, 2014
Ebuzzing, provider of technology-driven video advertising solutions and Teads, a video ...