- Ford, White Claw, Kroger Gear Up For Derby
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2025
This year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- For A TV Journo, Upcoming Upfronts Are Grand Entertainment
TVBlog, Adam Buckman - Wednesday, April 30, 2025
Every year, many question whether the mid-May upfront presentations are still necessa ...
- Beyonce's Tour Powers Ulta's City-By-City Strategy
Marketing Daily, Sarah Mahoney - Friday, April 25, 2025
Retailer rides cultural momentum with influencer-created looks and a focus on superstar ...
- Amazon, Meta, YouTube Sponsor White House Egg Roll
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 23, 2025
For the first time in history, the White House solicited corporate sponso ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- TCA Cancellation: Consumer Press TV Issues Rising?
TV Watch, Wayne Friedman - Monday, April 7, 2025
For the second time in a row and possibly for the ne ...
- Live TV Still Making A Mark For Linear
TV Watch, Wayne Friedman - Thursday, April 3, 2025
For some hard-pressed linear TV networks, the good news is that t ...
- Brighton Pride Taps Spekk As Global Digital AOR
Accounts on the Move, Fern Siegel - Thursday, March 27, 2025
Marah Carey will headline the U.K.'s biggest LBGTQ festival this year. ...
- Go TV Big: Live Events For Streamers, Networks - Real Special
TV Watch, Wayne Friedman - Wednesday, March 19, 2025
NBC will celebrate its 100-year anniversary. If that isn't enough, NBC wi ...
- Great New A&E Show Reveals Atrocious Behavior Of NFL Fans
TVBlog, Adam Buckman - Friday, March 14, 2025
The 10-episode, one-hour series - premiering next Wednesday - was filmed la ...
- Netflix Sells Out Sponsor 'Title' Deals In 'WWE Raw'
Television News Daily, Wayne Friedman - Tuesday, March 11, 2025
TurboTax did a first-of-its-kind "takeover" of a WWE Raw episode. Future sponso ...
- Barbarian Helps Reel Wild Raise Environmental Awareness
Out to Launch, Fern Siegel - Thursday, March 6, 2025
The digital agency increases the festival's presence by creating microsite and O ...
- TikTok Launches '97th Oscars Hub'
MediaDailyNews, Colin Kirkland - Wednesday, February 26, 2025
The Oscars hub will showcase relevant film and celebrity news surrounding t ...
- Rivian Jumps On Special Edition Bandwagon
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2025
The California Dune special edition will make its debut at SXSW ...
- Rivian Sponsors SXSW, Jaguar Focuses On NBA
Drive Time, Tanya Gazdik - Monday, February 17, 2025
Rivian is planning an "electric roadhouse," described as "a neon wonderland wi ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source Approach
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
The InvestAI initiative includes a European fund of EUR20 billion for ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik Ducard
MediaDailyNews, Colin Kirkland - Monday, February 10, 2025
At last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Subaru Unveils Forester Hybrid, Forester Wilderness
Marketing Daily, Tanya Gazdik - Thursday, February 6, 2025
In a video introducing the hybrid version, a voiceover used the catchphra ...
- Apple Challenges Partiful With New Event-Planning App
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
With "Invites, " its newest app, Apple looks to capitalize on t ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups
Marketing Daily, Tanya Gazdik - Friday, January 17, 2025
CarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Cent ...
- Politics As Not-So-Usual: 'Shared Competitive,' The $10B Midterm Cycle
Planning & Buying Insider, Joe Mandese - Friday, January 17, 2025
WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chi ...
- Dow Jones Kicks Off The WSJ Leadership Institute
Publishers Daily, Ray Schultz - Thursday, January 16, 2025
The new resource will serve top business leaders with events and d ...
- Ford Unveils New Mustangs Ahead Of Detroit Auto Show
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2025
"Rule number one at Ford: No boring products," says Ford's Jim Farle ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Forbes Media Expands Footprint, Opens Exclusive Club In Madrid
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
Forbes House Madrid is designed as a meeting place for high achiev ...
- Mini USA, Pantone Partner To Celebrate 'Mocha Mousse'
Marketing Daily, Tanya Gazdik - Saturday, December 14, 2024
The 2025 Mini Cooper Convertible, which arrives at dealers in January, w ...
- Honda's Rose Parade EV Fleet To Make History
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2024
The automaker's "Electrified Dreams" float will be accompanied by a fully electrifi ...