- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- Rand McNally Celerates Truckers, Touts Navigation
Marketing Daily, - Wednesday, March 30, 2011
Rand McNally has kicked off a five-month long trucker appreciation tour featuri ...
- Cadillac Presenting Sponsor Of Vail Film Festival
Marketing Daily, - Tuesday, March 29, 2011
Forget Sundance -- General Motors' Cadillac division is holding forth on t ...
- Silk Campaign Urges Switch From Dairy To Soymilk
Marketing Daily, Aaron Baar - Monday, March 28, 2011
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," whi ...
- Target, Best Buy Gear Up For Nintendo 3DS Launch
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2011
With the much-ballyhooed launch of the Nintendo 3DS just days away, Be ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Jim Beam Presents 'Live Music Series'
Marketing Daily, Tanya Gazdik - Friday, March 18, 2011
A video message from Kid Rock is included on the microsite promoti ...
- The Home Depot Grows Its Own Black Friday
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2011
The Home Depot is getting ready for its own version of Bla ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Q&A: General Motors' Chris Perry Talks SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
"We are trying to engage people with our vehicles and our bran ...
- Microsoft Makes Web 'Beautiful'
Marketing Daily, Aaron Baar - Tuesday, March 15, 2011
The browser officially launched March 14 at the SXSW festival. Marketing wi ...
- PepsiCo Pulls Out All The Stops at SXSW
Marketing Daily, Karlene Lukovitz - Monday, March 14, 2011
A big first is enabling non-attendees to view the events for t ...
- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- Chevy Readies Experiential Events For SXSW
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Chevrolet will have a roster of events and programs at the Sou ...
- Rihanna To Help Beiersdorf Mark Nivea Centennial
Marketing Daily, Nina Lentini - Thursday, March 3, 2011
The multi-market digital and on-site activations will include Nivea's sponsorship of Rihanna ...
- Honest Tea Plans To Continue 'Guerilla' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, March 2, 2011
Coca-Cola's decision to full-out acquire Honest Tea (it acquired 40% in Februa ...
- New Balance Hits The Track With New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
With the tagline "Let's Make Excellent Happen," the Boston-based athletic gear compa ...
- Kmart Announces Exclusive Partnership With WWE
Marketing Daily, - Tuesday, March 1, 2011
Kmart says that it will be the exclusive presenting sponsor of a ...