With the tagline "Let's Make Excellent Happen," the Boston-based athletic gear company New Balance is launching TV, print, digital advertising, engagement with the company's online community, and
viral video content, plus point of purchase and events. Creative is via Boston-based Arnold Worldwide, which became New Balance's global creative agency of record in June. One of elements of the new
push is a TV ad that features a track built by New Balance at Pier 54 in New York.
Read the whole story at The Boston Globe »
