- Brand Names: Can Trump, Harris Sell Themselves Into The White House?
TVBlog, Adam Buckman - Tuesday, August 20, 2024
This week, all eyes are on the Democrats as they mount the ...
- Automakers See Marketing Value In Monterey Car Week
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2024
Acura, BMW, Cadillac, Lincoln, Porsche and Maserati unveiled products last week duri ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Perplexity Forms News-Summary Partnership With Polymarket
Publishers Daily, Ray Schultz - Tuesday, August 13, 2024
Perplexity users will see news summaries and probability predictions. ...
- First Or Last: What's The Best Time To Hold A Convention?
TVBlog, Adam Buckman - Tuesday, August 13, 2024
Some might argue that a convention held closer to Election Day ...
- With 7,000 Hours Of Olympics Coverage, How To Choose?
Mediapsssst, Richard Whitman - Wednesday, July 31, 2024
NBCU enlisted IPG agency Huge to create an AI-powered chat that quick ...
- Paris Games Set Olympic Ad Record, NBCU Scores $1.25B+
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
NBCU says 70% of the brands advertising in the Paris games a ...
- Fat Tire Goes Off The Wall With New Vans Summer Collaboration
Marketing Daily, Teresa Buyikian - Thursday, July 25, 2024
Fat Tire beer captures that 80s nostalgic feel in the designs ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- X Launches Ads For Trending Events
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
X is introducing "Trend Genius" ads, which utilize AI to deploy "hyper-releva ...
- Mushrooming Newsletters: Almost All Independent Publishers Now Send Them
Publishing Insider, Ray Schultz - Sunday, July 21, 2024
Lion Publishers finds 95% of publishers are producing newsletters to generate traffi ...
- Tour De France Team Sponsors Not Getting All Their 'TV Time' Value?
TV Watch, Wayne Friedman - Monday, July 8, 2024
Some Tour de France teams are participating in fewer "breakaways." Is th ...
- Harman/Kardon Signs On As Mini Rally Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2024
Thousands of owners are expected to participate in the biennial Mini Tak ...
- White House To Host First 'Creator Economy Conference'
MediaDailyNews, Colin Kirkland - Friday, June 28, 2024
The "Creator Economy Conference" will include high-profile social media personalities and indust ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Infiniti's QX80 Flagship Is 'Just Right'
Marketing Daily, Tanya Gazdik - Tuesday, June 18, 2024
"Once you get inside this vehicle, it changes your perception of t ...
- Hearst Sets Up At Hearst House During Its Second Year At Cannes
Publishers Daily, Ray Schultz - Monday, June 17, 2024
Research finds that consumers want to hear about mental health topics fr ...
- 'Travel + Leisure' Schedules World's Best Summit
Publishers Daily, Ray Schultz - Monday, June 17, 2024
The two-day event in July will feature Bobbi Brown as a keyno ...
- Geneva Auto Show Ends After More than 100 Years
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 3, 2024
"Only five auto brands ended up being present at the last editi ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- Google Tests GAI Search Ads With Extra Storage Space
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Extra Space Storage and Google are running a limited U.S. trial ...
- Final Thoughts About This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 17, 2024
And now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Kristin Stoller Appointed Editorial Director Of Fortune Live Media
Publishers Daily, Ray Schultz - Tuesday, May 14, 2024
Fortune Live Media runs invitation-only conferences for business leaders. ...
- OpenAI Reportedly To Announce Search ChatGPT Monday
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
OpenAI reportedly plans to announce its AI-powered search product Monday, a d ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- Amazon Ads Expands Prime Video Interactive Ad Formats
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
With Amazon Ads' new interactive TV ad format, viewers can shop multip ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- Offshoring America's News Verification
Red, White & Blog, Joe Mandese - Friday, May 3, 2024
"We're finding people are coming to us because we rise above divisi ...