- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Personalized News: Microsoft Digs Deeper Into Social
Online Media Daily, Laurie Sullivan - Tuesday, May 31, 2011
Microsoft Future Social Experience Labs and Cambridge University have quietly been developi ...
- Facebook Sees Future As Media Sharing Hub
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 27, 2011
Key to the company's future, Facebook appears to have big plans f ...
- Microsoft Plays Up Friendship And Trust In TV Ads
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 27, 2011
Microsoft emphasizes its relationship with Facebook in a new round of ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Stoli: Go 'F' Yourself
Marketing Daily, - Thursday, May 26, 2011
Given that even a suggestion of profanity (never mind actual profanity) ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Facebook's F-Bomb Problem
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 24, 2011
Highlighting another reason why advertisers might shy away from Facebook, about ha ...
- Kenshoo Social Added To Company's Campaign-Management Tools
Online Media Daily, - Monday, May 23, 2011
Kenshoo has taken its social media ad management tool out of bet ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- Facebook Ads Deliver Like(s) Despite Dislike By College Students
SearchBlog, Laurie Sullivan - Monday, May 23, 2011
Christopher Lien likes fast cars. I learned that about the Marin Softwa ...
- Facebook Must Deal With Kids And Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
A recent Consumer Reports survey found that as many as 7.5 milli ...
- TV Watchers "Like" Their Shows
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 19, 2011
In other "Liking" news, 275 million Facebook users have "Liked" a ...
- Honda Puts Music In The Tank For Civic
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The contest, for which Honda is taking submissions until June 5, wi ...
- Sears Auto Center Brings Back Summer Road Trip
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The company is featuring eight such road trips as prizes in ...
- Clarification: Facebook Ad Guidelines
Online Media Daily, - Wednesday, May 18, 2011
Advertisers are allowed to use Facebook's name and trademarks only in connecti ...
- Bing Gets Tighter With Facebook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2011
Holding on to the slightest change search engines make, Giles Turnbull tel ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- Facebook Drops Age, Other Restrictions On Promotions
Online Media Daily, Mark Walsh - Tuesday, May 17, 2011
Don't be surprised to see more marketing efforts tied to cigarettes a ...
- Five Ways To Win On Facebook For Fashion Retailers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 17, 2011
How best to do social media if you are a fashion retaile ...
- Bing Deepens Facebook Relationship
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 17, 2011
Sure to make Google's blood boil, Bing has deepened it relationship Facebo ...
- Intel Social Effort Relies On Storytelling
Marketing Daily, Aaron Baar - Monday, May 16, 2011
Aside from some light branding on the YouTube page where the vide ...
- Nissan Races On With 'Innovation for Endurance'
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
Nissan will have a presence at a dozen major races around t ...
- Facebook, Twitter Key To Small Business Marketing
Online Media Daily, - Monday, May 16, 2011
Three-quarters of small businesses are already active social-media marketers, according to onli ...
- Facebook, Others Defeat Privacy Plaintiffs
PolicyBlog, Wendy Davis - Tuesday, May 17, 2011
This last year hasn't just seen an increasing amount of legislative intere ...
- Travelzoo Launches First TV Spot, Contest
Marketing Daily, - Friday, May 13, 2011
Travelzoo has launched its first-ever TV ad and accompanying Facebook contest. T ...