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Microsoft Plays Up Friendship And Trust In TV Ads

Microsoft emphasizes its relationship with Facebook in a new round of TV spots for Bing. The ads, produced by Crispin Porter + Bogusky, illustrate Bing's Facebook recommendations by showing Facebook pages coming to life. The spots highlight the theory that friends trust friends because they have helped in the past, so why not use their judgment for searches, too?, according to Todd Wasserman.

Read the whole story at Mashable »

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