- Big Red Back On TV With "Different" Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2011
The #1 red soda brand Big Red is returning to TV f ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Virgin America, Google Hand Out Chromebooks
Marketing Daily, Aaron Baar - Thursday, June 30, 2011
Between July 1 and Sept. 30, Virgin America passengers flying between S ...
- Facebook Wins Round In 'Friend Finder' Lawsuit
Online Media Daily, Wendy Davis - Thursday, June 30, 2011
Handing Facebook a partial victory, a judge has dismissed a lawsuit allegi ...
- Facebook Comments Plug-In Hits 300K
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 30, 2011
Across the Web, Facebook says some 300,000 sites have integrated its Commen ...
- Connecting 'Like A Good Neighbor' On Facebook
Engage:Hispanics, Joe Kutchera - Thursday, June 30, 2011
Find your voice and your passion, first and foremost. Once you ha ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Neiman Marcus Creates Style Challenge
Marketing Daily, - Thursday, June 30, 2011
Hoping to harness the style savvy of its favorite fashionista customers, Neim ...
- Peltz Re-engages As Kraft Heats Up Social Engagement
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 30, 2011
All the recent activity at Kraft Foods finally caught my fancy th ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Online Media Daily, Mark Walsh - Wednesday, June 29, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Social Browser RockMelt Secures "Serious" $30M
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, June 29, 2011
Boldly trying to reshape the browser, RockMelt just secured $30 million ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Online Ad Spend Up, Facebook Soars 22%
Online Media Daily, Gavin O'Malley - Tuesday, June 28, 2011
Despite economic uncertainties and higher gas prices, online ad spending showed ...
- Google+ Opens Ad Door To Google TV, Social Games, Interest-Based Search And Display
SearchBlog, Laurie Sullivan - Wednesday, June 29, 2011
Can Google do for social what it did in search? Advertisers ha ...
- Google+ Looks a Lot Like Facebook
The Social Graf, Erik Sass - Wednesday, June 29, 2011
Rumors have swirled for over a year about Google's long-awaited social networ ...
- Perrier's "Interactive" Party: Same Crowd, More Sweat
VidBlog, Steve Smith - Wednesday, June 29, 2011
Apparently at its end, the Perrier Le Club campaign online can clai ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Facebook Advertising: 3 Essential Steps To A Successful Campaign
Marketing: Health, Neil Weisman - Tuesday, June 28, 2011
Facebook advertising campaigns requires a lot of time, oversight, analysis and attenti ...
- BRUT Launches Manly Men Behaving Manly Theater on Facebook
VidBlog, Steve Smith - Tuesday, June 28, 2011
Raise your hand if you weren't quite sure BRUT still existed ...
- Data: Facebook Moves Past Microsoft In UK
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 27, 2011
Last month, Facebook surpassed Microsoft in the UK for the first ti ...
- GSV Takes Stake In Facebook
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 27, 2011
Investment fund GSV Capital Corp has reportedly taken a small stake ...
- YouTube Gives 'Design Star' Free Ad Time, Younger Demos
Online Media Daily, Laurie Sullivan - Friday, June 24, 2011
Free time in front of potential customers doesn't happen for advertisers ofte ...
- Winklevosses Change Mind: Back In Court
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 24, 2011
Psych! Just a day after deciding not to appeal the Supreme Cou ...
- Facebook Tests New Ad-Friendly Homepage Design
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 24, 2011
Facebook is reportedly testing a new homepage design that allows the ne ...
- What's A Facebook 'Like' Worth?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 23, 2011
Each new fan acquired by a retail brand on Facebook will dri ...
- Winklevoss Twins Abandon Appeal
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 23, 2011
Mark Zuckerberg has one less thing to worry about now that Camer ...
- Q&A: Why Boomers Fear Facebook 'Vampire'
Marketing Daily, Sarah Mahoney - Wednesday, June 22, 2011
"Only 15% of those over 40 would say, 'Yes, I want ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...