- Facebook Tests 'Want' Button
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 29, 2012
It’s a well-trodden rumor, but Facebook is reportedly testing a new “Want&rdqu ...
- Marketing Content Has Short Shelf Life On Facebook
Online Media Daily, Steve McClellan - Thursday, June 28, 2012
A new study from Omnicom's OMD concludes that the average content posti ...
- Correction: CBS, CW Not In OMD Facebook Study
Online Media Daily, Steve McClellan - Thursday, June 28, 2012
The 'Online Media Daily' story "Marketing Content Has Short Shelf Life ...
- Sponsored Stories Settlement Faces Challenge
PolicyBlog, Wendy Davis - Friday, June 29, 2012
Some Facebook users are asking a judge to put the kibosh ...
- Post IPO, Analysts Differ On Facebook Ad Prospects
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Many analysts are taking a wait-and-see approach to Facebook, initiating coverage wi ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its li ...
- Shazam's App To Expand Olympic TV Spots Into Social Media Experiences
Online Media Daily, Laurie Sullivan - Tuesday, June 26, 2012
The discovery media company Shazam will provide NBC Olympics, a division ...
- Privacy Group Asks FTC To Probe Facebook's Email Switcheroo
PolicyBlog, Wendy Davis - Wednesday, June 27, 2012
Facebook's email move shows that the company "still believes that it c ...
- Helping To Build A Facebook Ad Model
Research Brief, Jack Loechner - Wednesday, June 27, 2012
According to a new report from Resolution Media and Kenshoo, "Exposure Rate ...
- Zynga Plans Its Own Social Network
The Social Graf, Erik Sass - Wednesday, June 27, 2012
Zynga, the titan of time-wasting, is broadening its distribution base with ...
- Facebook Names Sandberg To Board
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 26, 2012
Sheryl Sandberg, Facebook’s COO, has been named the first woman to t ...
- Microsoft Atlas Supports Facebook Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 26, 2012
Microsoft Atlas will offer tracking to measure the delivery and performance ...
- YouTube On Monday, Tweet On Friday: Ads Mistimed
Marketing Daily, Sarah Mahoney - Monday, June 25, 2012
If timing is everything, brands using digital media are in trouble. Whi ...
- Just What We Need, Phun Phacebook Phones
Mobile Insider, Steve Smith - Tuesday, June 26, 2012
The poorly sourced rumors of a RIM break-up notwithstanding, we continue ...
- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- Facebook Makes World Consistent Across Its Site
The Social Graf, Erik Sass - Tuesday, June 26, 2012
Facebook appeared to surprise many users Monday by automatically changing the ema ...
- Facebook Bows Mobile Friend Finder
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 25, 2012
Facebook has often been criticized for its poor “discoverability” tools, or tho ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Ch ...
- Lexity Adds Retargeting Tool For Small Businesses
Online Media Daily, Mark Walsh - Monday, June 25, 2012
Simplifying online advertising for small e-commerce business is the aim of three-year-o ...
- Facebook's Latest Trick: Replacing Users' Email Addresses
PolicyBlog, Wendy Davis - Monday, June 25, 2012
In the latest in a long string of questionable moves, Facebook h ...
- What Teens Like Better Than Facebook
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
Facebook appears to have competition for teens' attention, and they're drifting ...
- 3 In 4 Brits Friend Strangers On Facebook
Around the Net In OMD Europe, Nina Lentini - Thursday, June 21, 2012
Research by mobile phone experts Recombu revealed a "worrying" trend of peop ...
- Facebook Adding Permanent Comment Corrector
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 22, 2012
Facebook is about to become a bit more manicured and, most likel ...
- Jiffy Lube Tells Drivers 'Leave Worry Behind'
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2012
Jiffy Lube is launching the first franchisee-funded national ad campaign in mo ...
- Facebook Touts Sponsored Story Results
Online Media Daily, Mark Walsh - Thursday, June 21, 2012
In its ongoing effort to woo advertisers, Facebook Thursday highlighted results ...
- Facebook Requires App Developers To Post Privacy Policies
PolicyBlog, Wendy Davis - Friday, June 22, 2012
Facebook has agreed to require developers to post links to privacy polici ...
- Coke and Ford Believe in Ads on Facebook
Around the Net In MAD SF, Tyler Loechner - Thursday, June 21, 2012
Ford Motor Co. and Coca-Cola Co will both expand their advertising campaig ...
- Yahoo Seeks To Resolve Facebook Suit
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 21, 2012
In other Yahoo news, The Web portal is reporting in talks ...
- Facebook Creates 'Like' For Mobile
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, June 21, 2012
Still trying to make its mark on mobile, Facebook is inviting third-par ...
- Arizona Launches Interactive Summer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2012
The Arizona Office of Tourism is launching a summer ad campaign th ...