- Social Media ROI Metrics Still Chaotic
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Brand marketers continue to struggle with determining ROI for social media campaign ...
- Facebook Taps Strength Of 'Weak Ties'
Online Media Daily, Mark Walsh - Tuesday, January 17, 2012
With people having hundreds or even thousands of "friends" on Facebook, it ...
- Social Wrapp Proves Entrepreneur's Gold Ticket Into U.S., VC Funding
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Social gifting service Wrapp, which lets consumers give retail gift cards f ...
- Social Networks Can Still Rise (and Fall)
The Social Graf, Erik Sass - Wednesday, January 18, 2012
Some interesting new data from our friends south of the equator prov ...
- Facebook Expected To Launch Open Graph App
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, January 17, 2012
As part of a larger effort unveiled last year, Facebook is expect ...
- Cadbury Pioneers Product Launch Using Google+
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Cadbury used its social media profiles to launch its Dairy Milk Bubb ...
- Workplace Social Media Use Increased Threefold in 2011
The Social Graf, Erik Sass - Tuesday, January 17, 2012
This week brought more news to make American bosses suspiciously eye the ...
- Facebook, Most Hated Company In America?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Facebook wins the faceoff of the 10 most disliked companies. The li ...
- Facebook IPO In May?
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 16, 2012
Facebook’s long-anticipated IPO will likely come in the third week of Ma ...
- Data Confirms Paid Search Momentum, Conversions Too
Online Media Daily, Laurie Sullivan - Friday, January 13, 2012
Overall, search marketers in the United States spent 14% more compared wi ...
- A 3-Step Guide To Planning Social Ad Campaigns
Online Media Daily, Charles Lumpkin - Monday, January 16, 2012
Successful social branding campaigns require lots of careful planning and testing. Ofte ...
- Report: Facebook Poised To Take 5% Share Of Online Ad Spend
Online Media Daily, Joe Mandese - Friday, January 13, 2012
Facebook took 2.7% of the "biddable" online advertising marketplace during the four ...
- Facebook CPMs Rising, Click-Throughs Too
Online Media Daily, Mark Walsh - Monday, January 16, 2012
The cost of advertising on Facebook keeps climbing. Average CPM rates increas ...
- Starz Promotes Spartacus with Facebook Game
The Social Graf, Erik Sass - Monday, January 16, 2012
Starz is promoting the second season of its Spartacus series, "Spartacus: Vengeance ...
- Facebook Gets Into Coupons
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 13, 2012
Facebook is now testing Coupon Posts and Ads on a select gro ...
- Facebook Activates 'Listen With' Button
Online Media Daily, Mark Walsh - Thursday, January 12, 2012
Facebook has launched a new "Listen With" feature that allows users ...
- Twitter Tracked Cholera in Haiti Faster than Officials
The Social Graf, Erik Sass - Friday, January 13, 2012
Among the many surprising applications for social media besides its original co ...
- Can Facebook Break 1B Users by August?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 12, 2012
Worldwide, Facebook is on pace to surpass 1 billion users by Augus ...
- What If Facebook Entered The Search Market?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 12, 2012
What impact could Facebook make in search? It's a question that Andre ...
- Facebook Activates 'Listen With' Button
Raw, Mark Walsh - Thursday, January 12, 2012
Facebook has launched a new “Listen With” feature that allows users ...
- Facebook Adds Sponsored Stories To News Feeds
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 11, 2012
No longer consigned to the right side of users’ pages, Facebook ...
- Harley-Davidson Taps Fans For Ad Creative
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creati ...
- Microsoft Windows 8 OS Could Become Thorn In Google's Side
SearchBlog, Laurie Sullivan - Wednesday, January 11, 2012
No -- search and social engines are not ready to play nic ...
- Facebook Hits The Road
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 10, 2012
Sorry city folk, but Facebook’s next frontier is likely out of yo ...
- Hard Rock Hunts For Rising Rock Stars
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
The grand prize of the contest, "Hard Rock Rising," includes performing ...
- Facebook iOS Downloads 'Blow Top Off' Other Apps
Mobile Marketing Daily, Steve Smith - Tuesday, January 10, 2012
Facebook for iOS is far and away the most downloaded program ov ...
- Mobile Drive: Facebook Boosts App Use
Online Media Daily, Mark Walsh - Monday, January 9, 2012
Following up a report from last summer, mobile app advertising and analyti ...
- SunTrust Asks Consumers To Share Financial Goals
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
SunTrust is kicking off a contest with the aim of motivating consume ...
- Markey, Barton Not Satisfied With Facebook's Answers On Privacy
PolicyBlog, Wendy Davis - Monday, January 9, 2012
Reps. Ed Markey (D-Mass.) and Joe Barton (R-Texas) recently asked Facebook ...
- Facebook "Likes" Gaining in Mobile
Raw, Mark Walsh - Monday, January 9, 2012
The number of “Likes” being generated from mobile devices has increased ...