- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- Yahoo, Nationwide Release Financial Videos
Around the Net In OMD Europe, Nina Lentini - Monday, February 25, 2013
Yahoo has teamed with Nationwide Building Society to release a video seri ...
- E-Commerce Satisfaction Rises; Amazon Losing Edge
Marketing Daily, Sarah Mahoney - Tuesday, February 26, 2013
"E-commerce is maturing, and even the smaller companies are improving, keeping ...
- Words That Sell
MarketingTools: CRM, D. Daniel Ziv - Tuesday, February 26, 2013
The words you say, as well as the ones you don't sa ...
- Gold Uses Real Imagery In Campaign
Marketing Daily, Tanya Gazdik - Friday, February 22, 2013
SPDR Gold Shares has launched a new campaign created in partnership wi ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- Union Bank Turns To Angelou, Olmos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Regional player Union Bank, which wants to go national, is touting i ...
- Chrysler Gets Into Finance
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 12, 2013
Chrysler will soon be back in the financial services business for t ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- Swipe Fee Settlement Deal Delayed
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
conIn 2005 retailers accused Visa and MasterCard of violating anti-trust law ...
- Retailers Show Little Interest In Tacking On Fees
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 29, 2013
Retailers in 40 states -- New York, Florida, California and Texas a ...
- GEICO, Universal In Line-up For 'Puppy Bowl' 2013
Marketing Daily, Carrie Cummings - Thursday, January 24, 2013
"Our challenge is always to come up with new opportunities for n ...
- Banks Offer More Cash Incentives
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2013
Banks offered more cash incentives for new savings accounts in 2012, accordi ...
- Maybe Ron Popeil Should Pitch Cordray
Marketing Daily - Top of the News, Thom Forbes - Friday, January 25, 2013
Wall Street was apparently put on notice yesterday by President Barack Obama ...
- Esurance Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2013
Esurance has launched a contest on Facebook as part of its Sou ...
- Rebuilding Portfolios By Rebuilding Trust
Engage:Boomers, Matt Bekelja - Monday, January 21, 2013
Recently, the researchers at Financial Finesse provided some expectedly dismal statistics: Boome ...
- Ameriprise Financial Taps Tommy Lee Jones For Encore
Marketing Daily, Tanya Gazdik - Thursday, January 17, 2013
New TV spots from Ameriprise Financial breaking Sunday will once again featu ...
- Wahaha Signs Manchester United
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
Chinese brands Wahaha and China Construction Bank will be the official so ...
- Sears Scores NBA Deal
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 16, 2013
The national retailer takes title sponsorship of the Shooting Stars competition duri ...
- Next Year In UK: Send, Receive Money By Text
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 15, 2013
Account owners will be asked by their banks if they want ...
- Top Sustainability Consultants: Where Do You Rank?
Marketing: Green, Brigid Milligan - Wednesday, January 16, 2013
As green marketers, we spend a lot of time thinking about bran ...
- Broitman Leaves Something Massive For Something Even More So, MasterCard
Online Media Daily, Joe Mandese - Monday, January 14, 2013
Adam Broitman, a long-time digital agency executive and entrepreneur, is jumping ...
- Farmers Insurance Aims To Educate
Marketing Daily, Tanya Gazdik - Monday, January 7, 2013
Farmers Insurance is shifting its creative strategy from less silly to helpi ...
- Annuity.com Targets Baby Boomers
Marketing Daily, Tanya Gazdik - Sunday, January 6, 2013
Annuity.com is launching a brand campaign targeting baby boomers. The creative, whi ...
- TD Bank Highlights 'Bank Human' Experience
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2013
After six years of celebrity-focused ads/marketing, TD Bank is shifting to featu ...
- AIG Campaign Thanks America
Marketing Daily, Tanya Gazdik - Wednesday, January 2, 2013
American International Group features its employees in a campaign that thanks Ameri ...
- NYT: TD Bank Adds Human Touch In Campaign
Marketing Daily, Nina Lentini - Monday, December 31, 2012
For its new campaign, TD Bank is trading the celebrity endorsement ...
- Take Ownership Of The Customer Experience In 2013
MarketingTools: CRM, D. Daniel Ziv - Wednesday, December 26, 2012
I recently planned a special weekend getaway for my family. I h ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...