- Citi Says 'No Fees' Means 'Never'
Marketing Daily, Aaron Baar - Monday, May 13, 2013
While some credit cards may offer one-time amnesty when it comes ...
- LendingTree Enlists Spokespuppet
Marketing Daily, Tanya Gazdik - Thursday, May 9, 2013
LendingTree is launching an ad campaign featuring a friendly green spokespuppet nam ...
- The Relationship Between Behavior And Search
SearchBlog, Laurie Sullivan - Tuesday, May 7, 2013
Analyzing data and cross-channel segments can give search marketers deep insight in ...
- Experience Creates More Loyalty Than Price
Marketing Daily, Sarah Mahoney - Friday, May 3, 2013
New research from Forrester finds that when it comes to building loyalt ...
- Google Takes Financial Stake In Lending Club
Online Media Daily, Laurie Sullivan - Friday, May 3, 2013
Google has made a $125 million equity stake investment in Lending Clu ...
- Texas Credit Union Launches TV Effort
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2013
Security Service Federal Credit Union is launching two campaigns spotlighting the federal ...
- Who's Using Their Phone For Banking?
Marketing Daily, Nina Lentini - Monday, April 29, 2013
Top 10 DMAs in which adults are happy to use their phon ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- GEICO's Gecko Debuts Book
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2013
GEICO's famous Gecko spokesman is exploring another career path, debuting his fir ...
- Barbs Fly In D.C. Over Cordray's CFPB
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 24, 2013
The world of political spin is unlike marketing as we know ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Fake AP Tweet Rattles Stock Market
The Social Graf, Erik Sass - Tuesday, April 23, 2013
By now it should be clear to everyone that social media, ...
- MasterCard Lets Cardholders Watch Beyonce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
MasterCard has launched a digital marketing campaign offering cardholders the chance ...
- Boston Accent: Brands Should Speak, But Softly
Marketing Daily, Sarah Mahoney - Sunday, April 21, 2013
As Boston residents settle back into their daily routines, a handful ...
- Realtor.com Enlists Photo-Bombing Dog
Marketing Daily, Aaron Baar - Tuesday, April 16, 2013
Otis, the scene-stealing dog, has gone from meme to mascot. ...
- American Express Launches eBuyBack Program, Campaign With Chegg
Online Media Daily, Laurie Sullivan - Tuesday, April 16, 2013
American Express will launch a campaign Tuesday to promote a college bo ...
- Become A Champion Of Millennial Wealth
Engage:Millennials, Mike Doherty - Friday, March 29, 2013
Preparing to get my own income taxes done, an article on Forbes.c ...
- The Digital Mindset: The Future Of Finance
Marketing Daily, Joydeep Bhattacharya, Piercarlo Gera - Thursday, March 28, 2013
At a time when tech-savvy customers are in control and have t ...
- Peak Earners Not Satisfied With Their Financial Status
Research Brief, Jack Loechner - Friday, March 22, 2013
According to the latest research by Mintel on consumers' attitudes about t ...
- One in Three Affluents Get Investment Info from Social Media
The Social Graf, Erik Sass - Wednesday, March 20, 2013
A new survey of affluent investors by Cogent Research found that 3 ...
- SEC Updates Guidance On Social Media
Online Media Daily, Mark Walsh - Monday, March 18, 2013
Financial services firms have historically been cautious when it comes to soci ...
- TurboTax Leads Ad Battle This Tax Season
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
With less than one month before the tax filing deadline, TurboTax to ...
- ING Effort Highlights Saving For Retirement
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
A new effort from ING U.S. focuses on the importance of managi ...
- TD Ameritrade Lights Up New Olympic Deal
MediaDailyNews, David Goetzl - Tuesday, March 12, 2013
TD Ameritrade has expanded its relationship with the United States Olympic Committe ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCA ...
- Top Brands Face Dips In Favorability Scores
Marketing Daily, Tanya Gazdik - Wednesday, March 6, 2013
The Top 100 corporate brands experienced a general decline in 2012 favorabili ...
- H&R Block Debuts Teen-Focused Personal Finance Effort
Marketing Daily, Tanya Gazdik - Sunday, March 3, 2013
H&R Block and DoSomething.org are targeting teens with a financial literacy campai ...
- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- Yahoo, Nationwide Release Financial Videos
Around the Net In OMD Europe, Nina Lentini - Monday, February 25, 2013
Yahoo has teamed with Nationwide Building Society to release a video seri ...