- Farmers Taps PGA Pro Rickie Fowler For Video Series
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
In its latest outlandish effort, via AOR LA-based RPA, the company h ...
- American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- Farmers Insurance, NASCAR Partnership Pays Off
Marketing Daily, Tanya Gazdik - Wednesday, August 21, 2013
Farmers Insurance is continuing to promote its partnership with NASCAR and ra ...
- 120-Day Payment Term Survival Guide
Marketing Daily, Jed Simon - Wednesday, August 21, 2013
Cash is king in the advertising industry, and if your company's ca ...
- FirstBank: 'Restore Your Faith In Free'
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2013
A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- Farmers Insurance Launches Zany Videos
Marketing Daily, Tanya Gazdik - Monday, August 5, 2013
Farmers Insurance is launching 15 15-second online videos created to provide consume ...
- Citi Expands 'Thank You' Loyalty Experiences
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2013
Citi is partnering with athletes and entertainers for its new lineup ...
- American Express Launches 13th 'Unstaged' Concert
Marketing Daily, Karl Greenberg - Thursday, August 1, 2013
American Express is prepping the 13th installation of its social-centric #AmexUNSTAGED conce ...
- Global Ad Spending Grows Only Moderately
Marketing Daily, Tanya Gazdik - Friday, August 2, 2013
Global ad spending grew only moderately on a year-over-year basis, and 20 ...
- Farmers Insurance Revamps Logo
Marketing Daily, Tanya Gazdik - Wednesday, July 31, 2013
Farmers has unveiled a new corporate logo that aims to connect t ...
- Court Cries 'Afoul' On Debit Card Fee Cap
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 1, 2013
Retailers say consumers will be the true beneficiaries of a federal cou ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- Esurance Expands Tennis Marketing
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Esurance is rolling out another tennis-focused marketing campaign including a TV spo ...
- TotalProtect Home Warranty Debuts TV Effort
Marketing Daily, Tanya Gazdik - Friday, July 26, 2013
TotalProtect Home Warranty is launching its first TV campaign, targeting new homeowner ...
- Lenovo: Tech Perfection Takes Time
Show Daily, Laurie Sullivan - Thursday, July 25, 2013
Don't underestimate the power of technology in the long term, according ...
- Consumers Make Gut-Based Financial Decisions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2013
A paper that appears in the June 2013 issue of the Americ ...
- Esurance Extends U.S. Open Tennis Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 8, 2013
Esurance has extended and expanded its sponsorship of the U.S. Open. T ...
- Citgo 'Fueling Good' On Social
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram a ...
- Boston's Pedroia Turns Cartoon For Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
A new TV ad campaign from Boston's Salem Five bank features ...
- FTC Targets Mortgage Investors Corporation
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Mortgage Investors Corporation, one of the nation's leading refinancers of veterans’ ho ...
- Pure Tells Consumers To 'Love Your Insurance'
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- Schwab Effort Includes Letter From Founder
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2013
Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "O ...
- Aging Pet Owners, Aging Pets
Engage:Boomers, Stephen Reily - Monday, June 10, 2013
Recently, we conducted a survey on pet owners among the women ag ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Banks, Stores Top Online, Mobile Satisfaction
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2013
While connected consumers love their devices, most of the time, they're unhap ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...
- Allstate Monitoring More Teen Drivers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 30, 2013
Allstate Corp. said that later this year it will launch products aim ...
- GM Closes Big Apple Finance Office
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
General Motors will close its New York Treasurers office and move t ...
- FirstBank Expands Ad Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 16, 2013
FirstBank is extending its TV advertising for the first time outside ...
- Careful Kids: Affluent Gen Y Spends Less, Invests More
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
As the economy continues to recover, affluent Millennials aren't just ziplining ...