- Esurance 'DriveSafe' Targets Teen Driving
Marketing Daily, Tanya Gazdik - Friday, December 20, 2013
Esurance is unveiling a teen driver safety program that includes new technolo ...
- Allstate To Holiday Revelers: How To Avoid 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2013
Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your ho ...
- Year of Mobile In China
MAD, Steve McClellan - Friday, December 6, 2013
Technology and financial firms lead the list of most valuable brands ...
- Enterprise Launches 'Plus Your Points' Promotion
Marketing Daily, Tanya Gazdik - Monday, December 2, 2013
Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward fr ...
- FirstBank Uses Seniors To Motivate Wannabes
Marketing Daily, Tanya Gazdik - Friday, November 29, 2013
A unique video campaign for FirstBank features three accomplished senior citizens w ...
- Century 21 Offers 'Tryptophan Slow Jam'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
Century 21 has created a song and music video to celebrate t ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Cap One 360 Uses Spending Season To Talk Saving
Marketing Daily, Aaron Baar - Monday, November 18, 2013
Via a social media and digital promotion, the company is encouraging consume ...
- Liberty Mutual Plays Up 'Passion'
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
Liberty Mutual is focusing on the company's passion to protect, comparing ...
- J.Crew, MasterCard Partner For MasterPass
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
J.Crew has selected MasterCard's MasterPass to provide shoppers with a secure a ...
- PNC Uses Humor In Video Campaign
Marketing Daily, Tanya Gazdik - Friday, November 8, 2013
PNC Bank has launched its first online-only, video-driven campaign. Another first f ...
- AMEX, NBA Explore 'Off the Court' Passions
Marketing Daily, Aaron Baar - Thursday, November 7, 2013
Called "Off the Court," the new online experience will feature live vid ...
- Progressive Strives To Keep 'Flo' Fresh
Marketing Daily, Tanya Gazdik - Tuesday, November 5, 2013
Progressive has adopted a strategy unlike any other in the insurance industr ...
- Century 21 Can Even Handle 'Haunted' Houses
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
"Our goal with this activation is to have some fun around Hallowe ...
- Association Spending To Reach $572 Million
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2013
Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Elev ...
- Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eig ...
- Visa Enlists Falcons' Julio Jones
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2013
A new TV spot from Visa stars Atlanta Falcons Wide Receiver Jul ...
- Walgreens Launches Financial Services Products
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
The program will be rolled out in phases over the coming month ...
- Taking Stock
Marketing: Causes, Paul Jones - Monday, October 7, 2013
There are stock indexes galore: the Dow, the S&P 500, the NASD ...
- United Concordia Uses Social For Education
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
National dental insurance provider United Concordia is launching a cause marketing campai ...
- Allstate Intros 'Mayhem' To Twitter, Instagram, Vine
Marketing Daily, Tanya Gazdik - Friday, September 27, 2013
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneo ...
- Flo Sits Out Progressive Brand Spot
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
Progressive has launched a new brand extension that's unlike anything consumers ha ...
- Marketers Missing The Boat With Black Audiences
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
With a current buying power of $1 trillion that is forecast ...
- Banking On Mobile Content - With A Personal Touch
Engage:Boomers, Amy Beamer - Monday, September 23, 2013
When it comes to online or mobile banking, there is a presumpti ...
- Citi Hypes Double Points In New Work
Marketing Daily, Aaron Baar - Saturday, September 14, 2013
Citi posits that even making a tween girl's concert fantasies come tr ...
- Aetna Takes A Stand For Health Cost Reform
Marketing Daily, Laurie Petersen - Wednesday, September 11, 2013
Aetna has taken the next step in its $50 million campaign f ...
- People's United Glides Through Lives
Marketing Daily, Aaron Baar - Tuesday, September 10, 2013
Just because a bank is small doesn't mean it can't handle t ...
- Visa Plans To Make Fans' Dreams Come True
Marketing Daily, Aaron Baar - Monday, September 9, 2013
In its 18th year of partnering with the National Football League ...
- Northwestern Mutual Launches Heroes For A Cure
Marketing Daily, Tanya Gazdik - Thursday, September 5, 2013
Northwestern Mutual is giving consumers the chance to honor childhood cancer researche ...
- Vehicle Loaning, Leasing Way Up
Marketing Daily, Karl Greenberg - Tuesday, September 3, 2013
Experian Automotive says a record 84.5% of consumers who acquired a n ...