- MasterCard Gives Cardholders Huge 'Surprises'
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCa ...
- Huntington Bank Challenges Competition
Marketing Daily, Tanya Gazdik - Sunday, March 16, 2014
"We're using humor to challenge the consumer's complacency with their own banki ...
- Google Capital Leads $85M Credit Karma Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 12, 2014
Credit Karma's ad-based free services model has attracted Google Capital as le ...
- Allstate Celebrates Life Journey Of Hispanics
Marketing Daily, Tanya Gazdik - Tuesday, March 11, 2014
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers th ...
- Walgreens, Roush Fenway Racing In Card Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
Walgreens is promoting its Balance Financial Card via a partnership with Rou ...
- Bank Plays Off 'Pay To The Order Of' In Cancer Effort
Marketing: Causes, Paul Jones - Monday, March 3, 2014
Fifth Third, the Cincinnati regional bank, has a terrific cause-marketing effort benefiti ...
- W2O Opening Boston Office To Mine Healthcare, Biotech, Financial Services Sectors
Bay State Blog, Val Brickates Kennedy - Wednesday, February 26, 2014
The Boston agency universe just became a bit more competitive. W2O Gro ...
- Visa Makes Olympics Sponsorship Count
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2014
Olympics marketing is worth the investment of both time and money, Vi ...
- Liberty Mutual Creates On-The-Fly Olympics Ad
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2014
"To execute a brand new broadcast ad inspired by real-time feedback fr ...
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Media trading company MediaCrossing will announce a partnership to combine Lotame's da ...
- Ameriprise Jumps On Olympics Bandwagon
Marketing Daily, Tanya Gazdik - Monday, February 10, 2014
Ameriprise Financial is once again enlisting actor Tommy Lee Jones as i ...
- Would Marketers Trade Bitcoin For Search Advertising Services?
SearchBlog, Laurie Sullivan - Tuesday, February 11, 2014
The same day the world's largest Bitcoin exchange, Tokyo-based Mt. Gox, appear ...
- Century 21 Agents Make Fantasies Come True
Marketing Daily, Aaron Baar - Saturday, February 8, 2014
The spots will air throughout the Olympics broadcasts, with a heavy foc ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...
- Brands Lag Expectations In Travel, Financial Services
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2014
In travel, expectations have grown 15%; brands have only grown 6%. ...
- Esurance Uses Bowl To Launch Twitter Sweeps
Marketing Daily, Tanya Gazdik - Monday, February 3, 2014
Forget the debate over which quarter of the Super Bowl is t ...
- U.S. Bank Encourages Customers To 'Start Saving'
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2014
U.S. Bank is encouraging customers to save via an ad campaign promoti ...
- Esurance Teases Post-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2014
Esurance is teasing a post-game Super Bowl TV spot that promises somethi ...
- MasterCard Sponsoring 'Priceless Surprises'
Marketing Daily, Aaron Baar - Monday, January 27, 2014
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign ...
- Charles Schwab Appoints iCrossing Search Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
Digital marketing agency iCrossing has inked a deal with Charles Schwab ...
- TD Ameritrade Supports U.S. Olympic Teams
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2014
In addition to sponsoring the U.S. Olympic Committee and Team USA, ...
- Coldwell Banker Creates Pre-Launch Buzz
Marketing Daily, Tanya Gazdik - Thursday, January 16, 2014
Coldwell Banker is gearing up for the debut of a new ...
- Citibank Taps Yext For Real-Time Updates Across Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2014
Major financial institutions like Citibank take the responsibility of communicating vital informati ...
- Chase, United Airlines In Times Square For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 8, 2014
A lot of brands will take to Manhattan streets next month, a ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- B2B Marketers Picking Up Automation Trend, 'Old School' Industries Leading The Way
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
Industries that have relied on "old school" sales and marketing strategies ...
- Edward Jones Shows Commitment To 'Extra Mile'
Marketing Daily, Tanya Gazdik - Tuesday, January 7, 2014
A campaign from Edward Jones focuses on the financial service company's commitme ...
- Evercore's Sena Sees Big Uptick for All Your Basic New Internet Giants in 2014
Around the Net in Video, P.J. Bednarski - Thursday, January 2, 2014
It may not be irrational exuberance but, certainly, Evercore Partners' Ken Se ...
- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- Millennials And Finance: Why It Pays To Engage This Generation Now
Engage:Millennials, Babette Gilmore - Friday, December 27, 2013
Despite stubbornly high unemployment rates, Millennials' purchasing power is growing rapidly. ...