- BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, t ...
- Mercedes-Benz, American Express Debut Co-Branded Credit Cards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
To reward loyal customers with such perks as sales and service discoun ...
- AmEx Biz Gold Gives Reward Points For Marketing
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
The announcement comes on the heels of American Express allowing cardmembers ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Wells Fargo To Charge $3 Per Month For Debit Card Use
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Starting in October in five states, Wells Fargo & Co. will char ...
- AmEx Tops In Customer Satisfaction 5 Years Running
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
American Express ranks highest in customer satisfaction for a fifth consecutive ye ...
- Allstate Links With Radio Personality Tom Joyner
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
The Northbrook, Ill.-based insurance company will donate $10 to the foundation f ...
- Barclays Partners With Cartera To Boost Rewards
Marketing Daily, - Wednesday, August 17, 2011
Barclaycard U.S., the payments arm of Barclays, is partnering with Cartera Commer ...
- Web Wars: Ameriprise Trumps Schwab
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2011
Ameriprise communicates what it is about as a company, according to Ste ...
- Study: Financial Marketing Mostly Cliché-ridden
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2011
The study revealed that while social media has become very popular, t ...
- Wall Street Downgrades Madison Avenue: Major Impact Of Economic Turmoil Will Be On 2012 Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, August 11, 2011
Noting that ad agencies are "proxies" for overall economic growth, a maj ...
- AIG To Bank Of America: 'They Had It Coming, They Had It Coming, They Only Had Themselves To Blame'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
If the government can't do it, leave it to the musical "Chicago" ...
- Fifth Third Bancorp Names Leo Burnett AOR
Marketing Daily, - Monday, August 8, 2011
Fifth Third Bancorp has signed a letter of intent with Chicago-based L ...
- Walmart Adds More Banking Services
Marketing Daily, - Monday, August 8, 2011
In an effort to beef up financial services for its core customer ...
- U.S. Bank Intros 'Penny Auction' Card
Marketing Daily, - Wednesday, August 3, 2011
U.S. Bank and SkoreIt, a leader in the online penny auction industr ...
- Bank Customers Like Rewards, But Don't Redeem
Marketing Daily, Tanya Gazdik - Monday, August 1, 2011
While such programs have been viewed by banks as an easy w ...
- Bank Of The West Breaks Brand Ad
Marketing Daily, Tanya Gazdik - Thursday, July 28, 2011
The concept is embodied in the commercial's catchphrase: "There's a spirit ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Google Offers Credit Card To Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Google is introducing a credit card for its advertising customers. The car ...
- American Express Launches 'Link, Like, Love' App
Marketing Daily, - Tuesday, July 19, 2011
Card members can link their cards to the program on the Americ ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Cordray Gets Nod To Run CFPB; Faces Fight
Marketing Daily - Top of the News, Thom Forbes - Monday, July 18, 2011
Richard Cordray, 52, who aggressively investigated mortgage foreclosure practices before losing reelecti ...
- Sorkin To Co-Anchor 'Squawk Box'
MediaDailyNews, - Friday, July 15, 2011
New York Times journalist Andrew Ross Sorkin is the new co-anchor ...
- State Farm, AAA, GEICO Best Insurance Brands
Marketing Daily, - Wednesday, July 13, 2011
State Farm, AAA and GEICO were the best perceived insurance brands ...
- MasterCard Expanding 'Priceless' Experiences To The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
MasterCard Worldwide is taking its "Priceless" experiential program to major cities worldwid ...
- GEICO Adds Another Campaign To Its Lineup of Lizards, Cavemen
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
GEICO, which has used cavemen and a talking tropical reptile, is creati ...
- Chase Offers Members Exclusive Golf Experience
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"Golf is certainly a sweet spot for this customer segment," Chase Ca ...
- ING Direct Announces Sale To Customers
Marketing Daily, - Thursday, July 7, 2011
ING Group has agreed to sell ING Direct USA as part ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Consumer Bank Marketing Undergoing Changes
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2011
"Consumer banking is about marketing and how marketing gets done is changin ...