- John Hancock Extends Ad Campaign
Marketing Daily, - Tuesday, September 27, 2011
John Hancock Funds is extending its "Who Knew" ad campaign through t ...
- Citi, American Airlines Join For Elite Credit Card
Marketing Daily, - Tuesday, September 27, 2011
Citi Cards and American Airlines are adding to the Citi / AAdvanta ...
- Visa Has All The Reins In Hand With Sports Marketing Strategy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Visa has deals with NFL, the U.S. and International Olympic Committees, FIF ...
- Credit Suisse Launches Global Ad Campaign
Marketing Daily, - Monday, September 26, 2011
Credit Suisse is launching a multi-media advertising campaign in key markets acro ...
- 5 Ways To Improve Affinity Marketing Results
Marketing Daily, Mike Sullivan - Friday, September 23, 2011
We have identified best practices that can also simplify the sometimes overwhelmi ...
- Mercury Insurance, NASCAR Team For Anti-Texting Effort
Marketing Daily, - Tuesday, September 20, 2011
Mercury Insurance has partnered with Andrew Murray -- who at age ...
- Ally Bank Launches 'People Sense' Campaign
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
Ally Bank is launching its first new ad campaign in almost exact ...
- Esurance Selects Leo Burnett
Marketing Daily, - Monday, September 19, 2011
Esurance has selected Leo Burnett Chicago as its new agency of reco ...
- UBS Halts Ad Campaign In Wake Of Scandal
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
So much for the ironclad equity of Swiss banks. UBS saw i ...
- Wells Fargo Rolls Out Post-Acquisition Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Three years after its $15.1 billion purchase of the ailing financial franchi ...
- Burnett Wins Esurance, Will Service Separate From Allstate
MediaDailyNews, - Monday, September 19, 2011
Direct-to-consumer car insurance marketer Esurance this morning named Publicis' Leo Burnett ...
- Visa NFL Campaign Will Culminate At Super Bowl XLVI
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
The 2011 NFL season is just one week old, but league partn ...
- Viewers Give Thumbs Up To Sept. 11 TV Ads
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found th ...
- Life Insurance Ownership Lowest Among Hispanics
Marketing Daily, - Tuesday, September 13, 2011
Hispanics have the lowest rates of life insurance ownership when compared ...
- Media Stocks Get Socked
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
It was another wild up and down week for media and entertainme ...
- ING Awards $100,000 To Combat Childhood Obesity
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2011
The grants support a minimum of an eight-week running program that wi ...
- Q&A With AmEx CMO John Hayes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
In this first of a series, John Hayes talks about his ...
- Marketers Hope To Score With NFL Promos
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2011
There are a plethora of promotions, sponsorships and tie-ins that would ha ...
- AmEx, AT&T Partner For Small Biz Offers
Marketing Daily, - Wednesday, September 7, 2011
American Express and AT&T have partnered to offer technology tips online a ...
- PNC Finds 20-Somethings Are Financially Fearful
Marketing Daily, - Tuesday, September 6, 2011
Only 23% of 20-somethings rate themselves as totally independent, according to ...
- Ex-Forrester Analyst Ramps Up Social Media For USAA
Online Media Daily, Mark Walsh - Tuesday, September 6, 2011
Augie Ray left his post as a senior analyst for social med ...
- Allstate Launches NCAA Football Promo
Marketing Daily, - Friday, September 2, 2011
Allstate has a lot behind door number three with a promotion ...
- Amica Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2011
Following Amica Mutual in the rankings are Auto-Owners Insurance and Erie Insuran ...
- Esurance, AmEx Serve Up U.S. Open Activities
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2011
American Express is a top-tier sponsor. Other sponsors in that category inclu ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- Fox Eats Rabbit, Changes Name To Peter
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Stuart Elliott points out that it's pretty rare that a company acquir ...
- The Power Of Brand-Name Buffett
Marketing Daily - Top of the News, Thom Forbes - Friday, August 26, 2011
Talk about a trusted name adding value to a generic product: Ju ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Colorado's FirstBank Breaks Branding Campaign
Marketing Daily, - Wednesday, August 24, 2011
Lakewood, Col.-based FirstBank is breaking a branding campaign with creative that featur ...