• September 26, 2011

Credit Suisse is launching a multi-media advertising campaign in key markets across Europe and Asia, as well as the U.S. Featuring current clients, the campaign highlights the bank's commitment to helping clients realize their financial ambitions.

The ads feature a range of Credit Suisse's clients from across the bank, including Jen Kao, the U.S. fashion designer; Lindt & Sprüngli, the Swiss chocolate manufacturer; Oxygen, the Italian electric scooter manufacturer; Maccaferri, the Italian industrial group; Baidu, the Chinese search engine, and Zermatt Bergbahnen, the Swiss transportation company.

The campaign, created by the London team of Euro RSCG, was shot by photographers including Tim Walker, Erik Almas and Andy Glass. The media strategy and execution was managed by the London team of MPG. The advertisements will run in the print and online media of selected business, lifestyle and leisure publications, complemented by outdoor advertising at international airports.--Tanya Irwin