- AXA Equitable Life Insurance Launches Video Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
Countless video games from Pac-Man to Grand Theft Auto involve a charact ...
- Banks Finding Other Ways To Collect Fees
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
Bank of America backed away from its plan, announced last month, ...
- Banks Can Establish Loyalty Online
Marketing Daily, Tanya Gazdik - Saturday, November 12, 2011
One way banks can improve their relationships with customers in strained financi ...
- Brian Wieser Returns To Wall Street
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
After eight Years as one of the leading economic thinkers on Madis ...
- Visa's Super Bowl Sweepstakes Ad Hits The Air
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
NFL partner Visa in September unveiled "You and 10 Super Bowl Sweepstakes ...
- Charles Schwab Updates 'Talk To Chuck'
Marketing Daily, Tanya Gazdik - Monday, November 7, 2011
Rotoscoping was an effective way to launch and differentiate the campaign s ...
- Discover, NHL Extend Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
As part of this agreement, Discover becomes title sponsor of the inaugur ...
- MetLife, Inc. Promotes Hirschborn
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
Beth Hirschhorn has a new title at MetLife Inc. The nine-year veter ...
- Online Discussion Participants Exhibit Riskier Financial Behavior
Online Media Daily, Mark Walsh - Thursday, November 3, 2011
People who participate in online communities are more likely to make ris ...
- H&R Block To Open 300 Walmart Locations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
H&R Block Inc. will offer tax services at about 300 Walmart locatio ...
- A Little Irony With Your Toast And Coffee?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
If your sense of humor tends to the bitterly ironic, this colu ...
- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- Bank Of America Withdraws $5 Debit Card Fee
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 2, 2011
The most popular story in the online Business Day section of t ...
- Credit Unions Respond To Bank Transfer Day
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2011
More than 66,400 consumers have indicated on Facebook that they intend ...
- Farmers Insurance Comes To Cityville
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- Financially Mobile: Banking App Users Up 45%
Online Media Daily, Mark Walsh - Wednesday, October 26, 2011
Consumers continue to become more comfortable with banking on mobile devices, accordi ...
- You Will Be Punked By Your Credit Card
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
The two largest credit-card networks, Visa Inc. and MasterCard Inc., want ...
- American Family Insurance Renews 'In Gayle We Trust'
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
American Family Insurance is launching a third season of the web seri ...
- Allstate Partners With Univision For Latin Grammy Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Allstate Insurance Co. and Univision have launched a national sweepstakes that wi ...
- WikiLeaks Suspends Publishing, Cites Financial Blockade By Visa, MasterCard
Raw, Joe Mandese - Monday, October 24, 2011
WikiLeaks has suspended publishing, whilst we secure our economic survival, the Web-bas ...
- Capital One Targets Small Biz With Spark
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2011
Its Spark Miles and Spark Cash cards will offer the highest-value rewar ...
- Allstate, YWCA Raise Domestic Violence Awareness
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
The main component of the program is its website, www.PurplePurse.com, which ...
- AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
- Citi, American Airlines Move Admirals Club Lounge From Airport
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2011
Citi and American Airlines kicked off the launch of the Citi Executive/AAdvanta ...
- Checking In On The BOA Debit Card Debacle
Marketing Daily - Top of the News, Thom Forbes - Friday, October 14, 2011
Just as the populist Occupy Wall Street movement was gaining momentum national ...
- CMO Council: Hey, Banks, You're Blowing It
Marketing Daily, Aaron Baar - Friday, October 7, 2011
Consumers' relationship with their banks is as tenuous as it's ever bee ...
- Passikoff: Watch This Spot (But Don't Laugh)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The insurance biz is now pretty much totally stepped in humor. B ...
- Life Insurers Missing Younger Customers
Marketing Daily, - Friday, September 30, 2011
Life insurance companies are missing the opportunity to acquire customers under a ...
- You Know, The Bank With The Red Awning?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Talk about establishing your brand. The bank was first Staten Island Savin ...