- Visa Launches Facebook Draft App
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2012
The app builds upon the Visa integrated marketing campaign launched in Septemb ...
- The Eyes Have It: TOTN's Top 10 Stories Of 2011
Marketing Daily - Top of the News, Thom Forbes - Friday, December 30, 2011
It's always illuminating to read which stories have most touched readers' fancie ...
- Resolutions May Benefit Financial, Tech Segments
Marketing Daily, Tanya Gazdik - Tuesday, December 27, 2011
A study from local market consumer research firm Scarborough reveals some ...
- Esurance Hires 'Office' Actor For Campaign
Marketing Daily, Tanya Gazdik - Saturday, December 24, 2011
The campaign includes TV, cinema, in-flight, online video and streaming radio. ...
- GEICO Partners With MLF, Outdoor Channel
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2011
Major League Fishing offers made-for-television events that aim to be more exciti ...
- People Warming To Mobile Banking Idea
Marketing Daily, Aaron Baar - Wednesday, December 21, 2011
Most respondents to the survey said they still prefer to use ...
- Banking Is Simple
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 21, 2011
Simple.com, a new online service, formerly BankSimple, opened last month to i ...
- Bank Marketers Re-think Communication
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
With continuing media and regulatory scrutiny, respondents admit there is a ne ...
- New York Life Selects Euro RSCG N.Y. As AOR
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
Mutual life insurance company New York Life has selected Euro RSCG N ...
- Sears Holdings Launches Vacation Program
Marketing Daily, Tanya Gazdik - Friday, December 16, 2011
Sears Holdings is partnering with International Cruise & Excursions, Inc. to laun ...
- State Farm Redoes Logo
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
State Farm's logo hasn't changed since 1953, but that's changing. The insur ...
- The Price Is Right ...
Marketing Daily, Rod Witmond - Wednesday, December 14, 2011
... to start experimenting with online and mobile banking for sales a ...
- Mercury Offers Free Tickets To UCLA Bruins Games For Quotes
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
Mercury Insurance is backing UCLA Bruins basketball with a promotion offering fa ...
- Allstate Donates To 'Autism Speaks'
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
An estimated 1.5 million individuals in the U.S. and tens of millio ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Monday, December 5, 2011
SunTrust Launches Facebook Contest ...
- Discover Walks In FarmVille's Winter Wonderland
Marketing Daily, Aaron Baar - Thursday, December 1, 2011
The credit card and financial services company has partnered with social ga ...
- Private-Label Credit Card Spending Drops
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Private-label card spending dropped 14.4% percent last year, primarily due to ...
- Singing Telegram Back With Western Union Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
The Western Union Company used to offer singing telegrams. It plans ...
- AmEx In $20 MM Giveaway To Spur Online Sales
Marketing Daily, Sarah Mahoney - Monday, November 28, 2011
The new digital program gives cardmembers a surprise each time they sh ...
- Progressive Insurance's Messenger Is The Message
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
CMO Jeff Charney tells "Marketing Daily" that the raffish charisma of act ...
- NYSE Generates Interest Via Yahoo Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
A Yahoo mobile and social campaign for the New York Stock Exchan ...
- Zurich Financial CMO Arun Sinha Talks Turkey
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Making the changes that allowed the company to become more humane mea ...
- Coldwell Banker Focuses On Crowded Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2011
A TV spot breaking Nov. 22 features a family devising their holid ...
- BOA Ad: Company Creates, Er, Solves Homelessness
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
Bank of America has new ads touting its virtuous work in Brookly ...
- Western Union Focuses On Holiday Receiving
Marketing Daily, Aaron Baar - Saturday, November 19, 2011
In three television commercials from Dallas agency Moroch Partners, the wire transf ...
- Community Bankers Keep Up Push
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Bank Transfer Day may be over, but the Independent Community Bankers ...
- State Farm, Shatner Join For Turkey Fry Awareness
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Actor William Shatner is the star in an online video sponsored ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Financial Services Get Social Media Help
The Social Graf, Erik Sass - Friday, November 18, 2011
Social media has clear potential as a marketing and customer service to ...
- Navy Federal Search Strategy Pays
SearchBlog, Laurie Sullivan - Tuesday, November 15, 2011
Navy Federal Credit Union's search strategy has been to emphasize fee-free checki ...