- Goldman Resignation: Righteous, Or Just Indignation?
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 15, 2012
He didn't really say that, did he? Clients are known as "muppets ...
- Green Dot Buys Loopt For $43.4M
Raw, Mark Walsh - Friday, March 9, 2012
Location-based service provider
Loopt has been acquired by the Green D ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and wh ...
- Pet Insurance Sales Are Up
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 7, 2012
Pet insurance providers have grown tenfold during the last decade to ...
- State Farm, Allstate Eclipse Geico, Progressive
Marketing Daily, Tanya Gazdik - Monday, March 5, 2012
It might be time for Geico to retire the gecko and t ...
- Morgan Stanley Redefines 'Rogue Investment Banker'
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
This is sort of a branding story if one considers that, whi ...
- Bank Of America Testing New Fees
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
Last year, Bank of America announced a $5 debit fee that w ...
- Banks Seek Reinvention Via Social Media
Marketing Daily, Tanya Gazdik - Wednesday, February 29, 2012
Some banks and other financial services firms are using social media ...
- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- Bank Customers Defect Due To Fees, Poor Service
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Fees are the main reason customers shop for a new primary ban ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Fidelity Uses Big Think To Get Investors To Turn, Go To Video, Share With Others
Online Media Daily, Joe Mandese - Monday, February 27, 2012
Brokerage brand Fidelity Investments this morning breaks a new campaign tagged ...
- NBA, State Farm 'Experiment' With Shot Clock
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
As part of its All-Star Game plans next weekend in Orlando, t ...
- BBVA Sponsors New NBA Event
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
BBVA, the official bank of the NBA is sponsoring the NBA All-St ...
- Top Loyalty Engagement Brands In Boomers
Marketing Daily, The Editor - Monday, February 6, 2012
Today, subscribers will be getting Engage:Boomers. Here are the top brands ...
- First Tennessee Taps KSL For Planning, Buying
MediaDailyNews, Joe Mandese - Monday, February 6, 2012
First Tennessee Bank, a part of First Horizon National Corp., has select ...
- Ax Said To Fall On Goldman's Sharp-Tongued PR Guy
Marketing Daily - Top of the News, Thom Forbes - Friday, February 3, 2012
The "New York Times" contains a catch-up story today about 20 executi ...
- Mobile Banking On Rise, Financial Giants Deliver
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Chase, Citi and USAA ranked as the top bank or credit ca ...
- John Hancock Continues Boston Marathon Support
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
John Hancock Financial has been running a marketing marathon of its ow ...
- Poll Reveals Most Consumers Like Their Bank
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2012
Contrary to the widely held belief that banks have hit an all-ti ...
- Bank of America Tests Online Discounts
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Bank of America is testing a new service that will allow custome ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- Aetna Refreshes Its 'Brand Promise'
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
"A lot has been changing in health care, especially as employers, provide ...
- Bank Of America Goes Up For Review
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Financial services giant Bank of America has put its estimated $2 billi ...
- Tech, Food Brands Most Effective On TV During 2011
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2012
Microsoft Kinect was the most effective television brand advertiser overall in 201 ...
- Walmart Targets Bankless Tax Filers
Marketing Daily, Sarah Mahoney - Monday, January 9, 2012
Walmart, which has been rapidly expanding its financial services offerings aimed ...
- TD Ameritrade Revamps Image With Matt Damon
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
TD Ameritrade is trading in its longtime ad campaign featuring actor S ...
- Northwestern Mutual Discovers Sports Marketing
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
For the first time in the financial services company's history, Northwestern Mutu ...
- SunTrust Asks Consumers To Share Financial Goals
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
SunTrust is kicking off a contest with the aim of motivating consume ...