Top Loyalty Engagement Brands In Boomers

  • February 6, 2012

Today, subscribers will be getting Engage:Boomers. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Banks

  1. JP Morgan Chase
  2. Wells Fargo
  3. Bank of New York Mellon
  4. PNC
  5. Bank of America
  6. Citi

Car Insurance

  1. Allstate
  2. Progressive
  3. USAA
  4. GEICO
  5. State Farm
  6. Nationwide

Insurance

  1. Aetna
  2. NY Life
  3. MetLife
  4. The Hartford
  5. Prudential
  6. Travelers
  7. AXA
  8. ING

Mutual Funds

  1. Vanguard
  2. American Funds
  3. Fidelity/Janus (tie)
  4. Putnam/T. Rowe Price (tie)
  5. Dreyfus

Tooth Whiteners

  1. Crest Whitestrips
  2. 5-Minute Speed Whitening System
  3. Rembrandt Whitening Kit
  4. Aquafresh White Trays
  5. Listerine Whitening Strips

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2 comments about "Top Loyalty Engagement Brands In Boomers".
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  1. Drew Barrett from Global Events & Marketing, GEMZ, February 6, 2012 at 9:32 a.m.

    Get real the top loyalty engagement brands in boomers are in 4 Financial products and services Categories and Tooth Whiteners? Who comes up with this stuff?

  2. Nina Lentini from MediaPost Communications, February 6, 2012 at 5:21 p.m.

    No, no, Drew. These are just some of the categories that Brand Keys studied that seem to be of interest to Boomers.

    Thanks for commenting!

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