Top Loyalty Engagement Brands In Boomers

February 6, 2012

Today, subscribers will be getting Engage:Boomers. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Banks

JP Morgan Chase
Wells Fargo
Bank of New York Mellon
PNC
Bank of America
Citi

Car Insurance

Allstate
Progressive
USAA
GEICO
State Farm
Nationwide

Insurance

Aetna
NY Life
MetLife
The Hartford
Prudential
Travelers
AXA
ING

Mutual Funds

Vanguard
American Funds
Fidelity/Janus (tie)
Putnam/T. Rowe Price (tie)
Dreyfus

Tooth Whiteners

Crest Whitestrips
5-Minute Speed Whitening System
Rembrandt Whitening Kit
Aquafresh White Trays
Listerine Whitening Strips

baby boomers, financial services, loyalty, packaged goods

2 comments about "Top Loyalty Engagement Brands In Boomers".

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Drew Barrett from Global Events & Marketing, GEMZ, February 6, 2012 at 9:32 a.m.
Get real the top loyalty engagement brands in boomers are in 4 Financial products and services Categories and Tooth Whiteners? Who comes up with this stuff?
Reply

Nina Lentini from MediaPost Communications, February 6, 2012 at 5:21 p.m.

No, no, Drew. These are just some of the categories that Brand Keys studied that seem to be of interest to Boomers.

Thanks for commenting!