- Sun Life Financial Partners With Boston Celtics
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Sun Life Financial has acquired the naming rights to the Boston Celti ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Citi Backs Team USA
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
Bob and Mike Bryan, Cullen Jones, Meb Keflezighi and a group ...
- LinkedIn Launches Financial Services Summit
Around the Net In Brand Marketing, Marco Greenberg - Friday, May 11, 2012
LinkedIn has launched its inaugural Financial Services Summit in New York, whi ...
- JPMorgan Has A Whale Of A PR Problem
Marketing Daily - Top of the News, Thom Forbes - Friday, May 11, 2012
While I can't say I wished I was in the room ...
- Financial Mobile Ad Spend Up
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
According to Millennial Media, from 2010 to 2011, mobile ad spending ...
- Money Follows Money: The Exploding Finance Category Signals More to Come
Mobile Insider, Steve Smith - Thursday, May 10, 2012
According to one of the leading ad networks, Millennial Media, the mobi ...
- Visa Launches Largest Olympics Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Worldwide Olympics partner Visa unveiled a commercial on NBC's "The Voice" Mond ...
- Bank Of America Shifts Ad Duties
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 4, 2012
Bank of America has shifted brand advertising duties to a WPP te ...
- J.D. Power: Shoppers Switching Auto Insurance
Marketing Daily, Tanya Gazdik - Monday, April 30, 2012
"The industry spent $5.7 billion on advertising and allowances in 2011, b ...
- Customers Love Auto Insurance, Multi-category Stores
Marketing Daily, Sarah Mahoney - Monday, April 30, 2012
When it comes to customer satisfaction, the latest findings from McKinsey &am ...
- Hiscox Focuses On Liability Insurance
Marketing Daily, Tanya Gazdik - Sunday, April 29, 2012
Hiscox has launched a cross-platform campaign promoting its customized small business liabili ...
- Wooing Poor, Walmart Offers 'Pay With Cash' Option
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2012
In its latest bid to offer more options for its "unbanked" custom ...
- Canada Ready For Mobile Payment For Purchases
Around the Net In OMD Europe, Nina Lentini - Thursday, April 26, 2012
Thousands of Canadian retailers already have equipment in place to let custome ...
- Credit Card Fees Killing Gas Stations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 25, 2012
You'd think gas stations are making a killing on $4 a gall ...
- Gen Y Bad With Money
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 24, 2012
Today's twentysomethings hold an average debt of about $45,000, which includes everythi ...
- State Farm To Sponsor Billboard Latin Music Awards
Marketing Daily, Tanya Gazdik - Monday, April 23, 2012
For the fourth consecutive year, State Farm is the title sponsor ...
- Q&A: MetLife's Animated Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
After its successful entry into the Super Bowl, with a spot th ...
- BBVA Compass, NBA Team For Tour
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
Financial services company BBVA Compass and the National Basketball Association are teami ...
- Western Union Launches Campaign, Evolves Brand
Marketing Daily, Tanya Gazdik - Monday, April 16, 2012
Western Union is launching a new campaign with the goal of evolvi ...
- Farmers Insurance Debuts 'Avengers' Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 11, 2012
Farmers Insurance is launching a new campaign featuring its partnership with Marvel ...
- People More Likely To Pay Car Loans Than Mortgage
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
An analysis of about 4 million people who had at least o ...
- Ally Aims To Promote Financial Literacy
Marketing Daily, Tanya Gazdik - Tuesday, April 3, 2012
Throughout April, Detroit-based Ally will aim to engage consumers in several activiti ...
- NHL, Discover's 'Day With The Stanley Cup'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A multi-media campaign, anchored by Facebook and including a new TV spo ...
- Low Interest Rates Mean Money
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A historic drop in interest rates is helping U.S. households save mo ...
- Progressive Launches Social 'Best Day Ever'
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Progressive Insurance is using Flo, the proprietress of the fictive insurance stor ...
- John Hancock Promises 'You Are Not Alone'
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
John Hancock Financial Services is launching its first work under Chief Marketi ...
- MasterCard Goes With Palmer, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
MasterCard has signed a deal with the PGA Tour and Arnold Palm ...
- HSBC Sponsors Hong Kong Rugby Tournament
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
HSBC is launching a new campaign as part of their co-title sponsorsh ...
- State Farm Salutes Hero Dogs
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2012
State Farm is joining forces with the American Humane Association to celebra ...