- Progressive's Flo Not A Social Hit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Contributor Tim Nudd says Progressive Insurance is hobbled by the insipid presen ...
- For Visa, Olympics Is Gold Rush
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Visa is the exclusive credit card of the 2012 Olympic Games an ...
- Gloves Are Off In Standard Charter PR Battle
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 9, 2012
Forget about the stiff upper lip and all that. British bank Standa ...
- GEICO In As Barclays Center's 9th Sponsor
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The auto insurer has signed on for top-shelf brand activation including nami ...
- MassMutual's Facebook Effort Benefits Easter Seals
Marketing Daily, Tanya Gazdik - Monday, August 6, 2012
Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Nationwide Taps Julia Roberts For Voiceover
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuri ...
- CFPB Sacks Capital One For Deceptive Marketing
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 19, 2012
Capital One's wallet is "a bit lighter" this morning, Elizabeth Lazarowitz tel ...
- Nation Of Nationwide Seeks Citizens
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
The insurance giant is moving away from what "a yuk and ...
- Report: Yahoo Names Marissa Mayer to CEO Post
Online Video Daily, Ross Fadner - Monday, July 16, 2012
In a surprising twist, Marissa Mayer, one of the top executives ...
- Visa Ad Celebrates Michael Phelps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
The financial firm and credit services firm's newest ad in its " ...
- Progressive Expands 'Snapshot'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 11, 2012
A growing number of insurers have come up with methods of tracki ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Aberdeen Supports Scottish Open Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 9, 2012
The 30-second commercial opens with beautiful aerial photography of the Castle Stua ...
- BBVA Compass Assists Wildfire Victims
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
BBVA Compass is donating money and launching programs to help victims ...
- Shoe Falls At Barclays
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 3, 2012
Bob Diamond has resigned as CEO of Barclays in the midst ...
- Barclays' Chairman Resigns But The Story's Not Over
Marketing Daily - Top of the News, Thom Forbes - Monday, July 2, 2012
Marcus Agius, the chairman of Barclays who joined the board in 20 ...
- Prepaid Card Industry On The Rise
Marketing Daily, Tanya Gazdik - Thursday, June 28, 2012
Prepaid credit card payment volume will rise 22.4% in 2012 to $247 ...
- Student Debit/ID Card Controversy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Arizona State University is poised to collect millions of dollars in t ...
- GEICO Advertising Soars To $1 Billion
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2012
GEICO Corp. topped all property and casualty writers in terms of advertisi ...
- Brands Line Up To Activate Against NBA Draft
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
State Farm gets its name on the event logo, and throughout t ...
- Red, White And Boomer - Presidential Election 2012
Engage:Boomers, Nancy Shonka Padberg - Monday, June 18, 2012
Politicians and the media's attention will be on consumers ages 47-67 (Ba ...
- U.S. Banks Not Doing Enough To Market To Hispanics Online
Engage:Hispanics, Lee Vann - Thursday, June 14, 2012
Each month, nearly 11 million U.S. Hispanics go online to meet the ...
- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Just Rebrands As Carat Enterprise, Specialty Focus
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Just International, the Aegis Media London-based business-to-business media agency, has been rebrand ...
- Schwab Aims Video Series At Younger Demo
Marketing Daily, Tanya Gazdik - Tuesday, June 5, 2012
Charles Schwab has launched an online video series that features Chuck himse ...
- Bank of America Launches Two Efforts
Marketing Daily, Tanya Gazdik - Monday, June 4, 2012
Bank of America is launching two advertising efforts, one for its Merri ...
- Allstate Rolling With Esurance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Northbrook, Ill.-based Allstate has owned online car insurance company Esurance for thr ...
- Summer Travelers Will Use Credit Rewards
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
During this summer travel season, more Americans will use credit card rewar ...
- Women More Likely To 'Cheat' Financially
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Gender makes a difference when it comes to financial "infidelity," according ...