financial services

MassMutual's Facebook Effort Benefits Easter Seals


Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook to benefit Easter Seals.

For every "like" to the video generated on the Facebook application, MassMutual will donate $5 (with a total of up to $25,000) to the Easter Seals' Make the First Five Count program, which promotes awareness and facilitates early identification of disabilities and development delays.

Additionally, the tab will link to helpful resources from MassMutual and Easter Seals for families with members with special needs.

The Facebook campaign aims to drive awareness of challenges facing families with children with special needs. A video on the Facebook tab shares a glimpse into the day of a mother and son.

Five million children under the age of five are at risk for a disability, developmental delay or autism, but last year only 20% of them received the critical early intervention services they need to reach their full potential, according to the company.

"From medical costs to guardianship, we recognize the tremendous responsibility faced by parents of special needs children," said Joanne Gruszkos, director of MassMutual's SpecialCare program, in a release. "

MassMutual's SpecialCare program, introduced in 2004, provides access to information, from how families can provide the best care for their loved ones to how they can plan for today and the future. Financial professionals with the ChSNC designation receive advanced training in estate and tax planning, special needs trust, government programs and the emotional dynamics of working with people with disabilities and other special needs.

"When it comes to autism and other disabilities, early identification and early intervention are key for both the children at risk and their families," said James E. Williams, Jr., president and chief executive officer of Easter Seals, in a release. "It's important that families have access to qualified financial professionals who can guide them through what can be an overwhelming but necessary process."



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