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Financial Mobile Ad Spend Up

  • ClickZ, Thursday, May 10, 2012 9:21 AM

According to Millennial Media, from 2010 to 2011, mobile ad spending in the finance vertical grew by 314% worldwide. Banks and credit cards, along with electronic payments, stock trading and insurance services, became the top global brand advertising vertical on the Millennial Media platform in the fourth quarter of 2011, moving ahead of the Retail and Restaurants, Entertainment, Telecom and Automotive.

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