• The Big Lead, Thursday, February 9, 2012 10:28 AM

As part of its All-Star Game plans next weekend in Orlando, the NBA said that marketing partner State Farm would make the “26 Seconds” campaign presenting sponsor of the 2012 NBA Development League All-Star Game. State Farm launched the 26 Seconds campaign to “address the dropout issue by empowering teens to not only be aware of this startling statistic, but to make a personal commitment to graduate.” The campaign is supported by the education community, particularly the America’s Promise Alliance and NBA All-Star LeBron James.

As part of the effort, the D-League All-Star Game will be played with a 26-second shot clock (as opposed to the usual 24-second shot clock) “to drive awareness to the fact that a student drops out of high school every 26 seconds in America."

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