- Charles Schwab Launches 'Clients Speak'
Marketing Daily, - Thursday, June 30, 2011
Charles Schwab is launching a new program this summer, "Clients Speak," whi ...
- Amica Mutual Ranks Highest For 12th Year
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2011
For the first time, satisfaction with price is higher among unbundled custome ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- SunTrust Sweepstakes Requires Ad Watching
Marketing Daily, - Monday, June 27, 2011
SunTrust Bank's "Voice Your Choice" sweepstakes ask entrants to watch the company ...
- Mobile Banking Growth Opportunity 'Substantial'
Marketing Daily, Aaron Baar - Thursday, June 23, 2011
According to a study from Chadwick Martin Bailey and iModerate Research Technologie ...
- AmEx Expands Foursquare Pilot
Marketing Daily, - Thursday, June 23, 2011
After testing the waters at South by Southwest (SXSW) in Austin, Tex ...
- Banks Can't Prevent Site From Posting 'Hot News'
Online Media Daily, Wendy Davis - Tuesday, June 21, 2011
In a closely watched case, a federal appellate court has ruled th ...
- Allstate, Telemundo Partner For Award Show
Marketing Daily, - Monday, June 20, 2011
Allstate is sponsoring Telemundo's broadband award show, "Allstate Presents Premios Telemundo Novel ...
- HSBC Bank Brings Wimbledon To New York
Marketing Daily, - Friday, June 17, 2011
HSBC Bank, the official banking partner of Wimbledon, is sponsoring events relat ...
- Sun Life Financial Partners With Cirque Du Soleil
Marketing Daily, - Thursday, June 16, 2011
Sun Life Financial Inc. and Cirque du Soleil have entered into ...
- Getting Personal: How Financial Marketers Can Reach Boomers
Engage:Boomers, Gordon Plutsky - Thursday, June 16, 2011
Financial firms must acknowledge that Boomers are far down the road ...
- Credit Card Companies Offer Cold Hard Cash
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2011
According to Chicago-based Mintel Comperemedia, cash in particular is becoming the enticeme ...
- AmEx, Patch Partner To Serve New Users
Marketing Daily, Gavin O'Malley - Tuesday, June 14, 2011
"Our collaboration with AOL's Patch increases the scale and reach of t ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- State Farm Urges Viewers To 'Get To A Better State'
Marketing Daily, - Monday, June 13, 2011
State Farm is rolling out three new spots today that introduce t ...
- PR Departments Need To Step Into Security Breaches
Marketing Daily - Top of the News, Thom Forbes - Friday, June 10, 2011
Back in the early days of the Internet, I wrote a sto ...
- Citizens Financial Group Testing Video Banking
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Citizens Financial Group is launching a video-banking pilot program that includes fi ...
- 2011 EFFIE Award Review: 'America: The Story Of Us'
Marketing Daily, Kristina Lutz - Thursday, June 9, 2011
The North American Effie Awards recognize ideas that work and have be ...
- Interpublic Completes Turnaround, Achieves 'Investment Grade'
MediaDailyNews, Joe Mandese - Thursday, June 9, 2011
In a key financial milestone, the Interpublic Group Wednesday achieved an "investme ...
- ETrade Offers Father's Day E-Cards
Marketing Daily, - Tuesday, June 7, 2011
ETrade Financial Corp. is offering "BabyMail" for Father's Day. The free widge ...
- Amex Open To Small Biz Social Tool
Marketing Daily, - Monday, June 6, 2011
Robert Ciccone, VP American Express Open, used Federated Media's Conversation Marketing Summ ...
- Capital One Visigoths Invade FarmVille
Marketing Daily, Tanya Gazdik - Friday, June 3, 2011
The promotion began June 2 at midnight and runs through June ...
- American Family Insurance Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, June 2, 2011
Scoring 864 out of 1,000 points, the Madison, Wis.-based insurer performs we ...
- PNC App Aims To Simplify Banking
Marketing Daily, - Friday, June 3, 2011
PNC aims to simplify banking by adding the ability to deposit chec ...
- AmEx Launches Android App
Marketing Daily, - Thursday, June 2, 2011
American Express has launched a free Android App for Open Forum, t ...
- Blue Cross, Blue Shield Of Fla. Releases Mobile App
Marketing Daily, - Tuesday, May 31, 2011
Blue Cross and Blue Shield of Florida, Inc. is launching the Flori ...
- Golf Town Sponsors Deutche Bank Match
Marketing Daily, - Thursday, May 26, 2011
Sports retailer Golf Town is signing on as sponsor of the T ...
- Top Brands Data-Hungry For Online Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Thursday, May 26, 2011
Five of the top Fortune 15 companies now use data management servic ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...