- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Aflac Signs Heisman Trophy Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Insurer Aflac has signed a multi-year deal to sponsor the Heisman Troph ...
- New Study: USAA Is Tops In Customer Experience
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
"It starts with employee recruitment and commences from the very first da ...
- Schwab Launches Corporate Blog
Marketing Daily, - Tuesday, May 17, 2011
Charles Schwab recently launched its corporate blog, Schwab Talk, in a continu ...
- When It Come To Fees, Don't Bank Against Banks
Marketing Daily - Top of the News, Thom Forbes - Monday, May 16, 2011
The headline atop Rachel Louise Ensign's story in the Wall Street Journ ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- Banks And Retailers Launch Ad War On Debit Fee Ruling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
A small part of the financial regulation passed last year is centr ...
- Capital One Named Official Water Polo Card
Marketing Daily, - Monday, May 9, 2011
Capital One will serve as the official credit card of USA Wat ...
- Lending Tree: Mortgage Payment Is Contest Prize
Marketing Daily, - Friday, May 6, 2011
LendingTree has launched a contest to celebrate real-life financial role models acro ...
- Study: JPMorganChase, ING Most Improved
Marketing Daily, - Friday, April 29, 2011
News around JPMorganChase's fourth-quarter 2010 earnings announcement, as well as its purcha ...
- Blue Cross Blue Shield Breaks New Work
Marketing Daily, - Wednesday, April 27, 2011
Blue Cross Blue Shield of North Carolina is breaking a campaign them ...
- Aflac Duck Gets Its Quack Back
Marketing Daily, - Tuesday, April 26, 2011
After a month-long search that included celebrities, actors, professional voice-over artists a ...
- Mintel: Financial Services May Benefit From Green Efforts
Marketing Daily, - Friday, April 22, 2011
Financial services companies may want to take another look at green marketi ...
- Green Marketing Could Grow Financial Services
MediaDailyNews, Tanya Gazdik - Friday, April 22, 2011
Financial services companies may want to take another look at green marketi ...
- AmEx Teams With Facebook For Small Biz Contest
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2011
American Express Open and Facebook are partnering for a contest targeting sma ...
- ESPN And MasterCard Partner In Soccer Branded Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
A new series, "Capitales del Futbol," a joint project of ESPN a ...
- The Buzz: Tax Help Brands
Marketing Daily, Ted Marzilli - Wednesday, April 13, 2011
In the mid-March home stretch to tax return day, H&R Block pull ...
- Study Concludes Home Equity Web Sites Lacking
Marketing Daily, Tanya Gazdik - Thursday, April 7, 2011
"Nearly all the sites require way too much work for too litt ...
- State Farm Launches Latino Facebook Page
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2011
State Farm has launched a new social networking page for Latinos ...
- HSBC Sponsors LuckyRice Festival
Marketing Daily, - Wednesday, April 6, 2011
HSBC Bank is bringing diverse Asian culinary culture to New Yorkers throu ...
- So You Think You Can Be A Duck?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Now, for something completely different: here's a video clip of a seri ...
- Auto Leasing Back Big Time
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Vehicle leasing dwindled during the recession, but now it has come bac ...
- Mars Dominates Q1's Most Effective TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 5, 2011
Mars Inc. had four out of the 10 most effective television a ...
- Invesco Advises Against 'Accidental' Investing
Marketing Daily, Tanya Gazdik - Tuesday, April 5, 2011
A new multifaceted campaign focuses on the post-recession investor who is seeki ...
- Epsilon Marketing Breach Means Trouble For Bank Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 4, 2011
Email marketing giant Epsilon got hacked and now several banks, including Citiban ...
- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- HSBC Offers 'Fast Track' Security For Premier Tier
Marketing Daily, Tanya Gazdik - Thursday, March 31, 2011
The pilot program, which runs from April 1 to June 30, buil ...
- AmEx Launches Digital Payment Service
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
American Express has launched a digital payment service called Serve that le ...