- Liberty Mutual's Ads Saying Don't Text And Drive Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
A report from Ace Metrix measuring the effectiveness of 136 different c ...
- AmEx Event Pairs Duran Duran, David Lynch
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The 2011 "Unstaged" series will continue to use a variety of digit ...
- SXSW, Or NXNE, Amex Teams With Foursquare To Put Emphasis On 'Express' Wherever You Are In America
Online Media Daily, Laurie Sullivan - Tuesday, March 15, 2011
In what could be a breakthrough in digital, location-based marketing, American Expre ...
- Capital One Kills Ad With Chimp In It
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
McLean, Va.-based Capital One Financial has pulled a television commercial that featur ...
- Aflac Drops Comedian Gottfried After Japan Jokes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Off-color comedian Gilbert Gottfried is off the payroll. The comedian joked ...
- Bankrate: Cash Back Rewards Cards More Popular
Marketing Daily, - Tuesday, March 15, 2011
Cash back rewards programs have become increasingly popular, according to Bankrate.com ...
- Japan Injects $86 Billion To Stabilize Markets After Quake
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
The Bank of Japan started adding huge sums to the country's banki ...
- Columbia Management Launches Campaign
Marketing Daily, - Wednesday, March 9, 2011
Boston-based Columbia Management is launching a print ad campaign that highlights thr ...
- Webroot 'Woos' IRS With Humorous Campaign
Marketing Daily, Aaron Baar - Tuesday, March 8, 2011
The effort, from TDA Boulder, consists of three microsites designed to cur ...
- H&R Block Offers Mobile Tracking Tool For Refunds
Marketing Daily, Tanya Gazdik - Monday, March 7, 2011
A new service from H&R Block allows its DIY customers to tra ...
- Jackson Hewitt Bows Social Media Contests (Yes, 2)
Marketing Daily, Tanya Gazdik - Friday, March 4, 2011
Jackson Hewitt Tax Service is launching both a sweepstakes and a conte ...
- Duff & Phelps Launches 'Coming-out' Party
Marketing Daily, Aaron Baar - Sunday, March 6, 2011
Duff & Phelps has launched its first advertising campaign in about fi ...
- Study: Bank Of America, Chase Top Mortgage Sites
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2011
Having calculators or a few content articles about the home-buying process ...
- Farmers Insurance Launches Soccer Sweeps
Marketing Daily, - Wednesday, March 2, 2011
Farmers Insurance has launched a sweepstakes providing young soccer enthusiasts with t ...
- Study: Banks Still Have To Restore Trust
Marketing Daily, Tanya Gazdik - Saturday, February 26, 2011
National financial services firms continue to suffer from an enormous consumer tru ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Fees Could Alienate Online Bank Customers
Marketing Daily, Tanya Gazdik - Thursday, February 24, 2011
Online banking continues to grow in popularity, and according to Mintel, 7 ...
- The USOC Signs Ameritrade For 2012 Summer Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TD Ameritrade Holding will be the first USOC partner in the onli ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Insurance Companies Duke It Out
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
When did insurance advertising get interesting? When the started battling over discoun ...
- Amica Mutual Insurance Launches Campaign
Marketing Daily, - Monday, February 21, 2011
Amica Mutual Insurance Co. has lauched a brand campaign focused on wh ...
- Baseball Legend John Franco Pitches For Credit Union
Marketing Daily, - Saturday, February 19, 2011
Baseball great John Franco has been named the new spokesperson for Municip ...
- Farmer Insurance Renews Deal With WNBA Team L.A. Sparks
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 18, 2011
Farmers Insurance, which recently signed a 30-year naming-rights deal for a footba ...
- Sun Life Sponsors 'Rising Star' Summit
Marketing Daily, - Thursday, February 17, 2011
Sun Life is hosting its first annual Sun Life Rising Star Awar ...
- Esurance Signs Pac-10 Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 17, 2011
As the NCAA Division 1 Men's Basketball tournament creeps up, Esurance h ...
- E*Trade Looks to Outgrow That Talking Baby
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 17, 2011
Quirky TV ads have made E*Trade Financial famous but have done litt ...
- Farm Bureau Insurance Launches Ad Campaign
Marketing Daily, - Wednesday, February 16, 2011
Farm Bureau Insurance has launched a regional ad campaign, the first wo ...
- Finucane Healer In Chief Of Bank Of America's Image
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
As Bank of America's global strategy and marketing officer, Finucane has t ...
- Community Bank Engages Consumers With Social Media
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The Independent Community Bankers of America (ICBA) is launching a nationwide marketi ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...