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Liberty Mutual's Ads Saying Don't Text And Drive Most Effective

A report from Ace Metrix measuring the effectiveness of 136 different car insurance ads that have run in the past year gives Liberty Mutual top grades over companies like Allstate, Esurance, Geico, and Progressive. The most effective ad in the survey-based study was Liberty Mutual's spot telling people not to text while driving, which features Oprah Winfrey. Second place was Allstate's "X the Text" ad. Liberty Mutual had three ads in top five in the survey, which uses a panel of 500 U.S. consumers.

Read the whole story at Brandweek »

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