- Farmer Insurance Renews Deal With WNBA Team L.A. Sparks
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 18, 2011
Farmers Insurance, which recently signed a 30-year naming-rights deal for a footba ...
- Sun Life Sponsors 'Rising Star' Summit
Marketing Daily, - Thursday, February 17, 2011
Sun Life is hosting its first annual Sun Life Rising Star Awar ...
- Esurance Signs Pac-10 Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 17, 2011
As the NCAA Division 1 Men's Basketball tournament creeps up, Esurance h ...
- E*Trade Looks to Outgrow That Talking Baby
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 17, 2011
Quirky TV ads have made E*Trade Financial famous but have done litt ...
- Farm Bureau Insurance Launches Ad Campaign
Marketing Daily, - Wednesday, February 16, 2011
Farm Bureau Insurance has launched a regional ad campaign, the first wo ...
- Finucane Healer In Chief Of Bank Of America's Image
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
As Bank of America's global strategy and marketing officer, Finucane has t ...
- Community Bank Engages Consumers With Social Media
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The Independent Community Bankers of America (ICBA) is launching a nationwide marketi ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...
- Can Rock Band Weezer Make Insurance Hip?
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
The song most of us know, "Like a good neighbor, State Fa ...
- Rite Aid, Borders, Chase Top Rewards Programs
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The third installment of the Recommendation Index finds that consumers are mo ...
- Financial Marketers: Get In Touch With Your Feminine Side
Engage:Boomers, Gordon Plutsky - Thursday, February 10, 2011
It's time for the financial world to start marketing to women ...
- Aflac Duck Gets A Designer Makeover
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2011
A photo shoot captured the Aflac duck in profile, poised, in flig ...
- Sun Life Financial Signs Golfer Hunter Mahan
Marketing Daily, - Monday, February 7, 2011
The Toronto-based financial services company's first sponsorship deal in the world ...
- Wells Fargo Launches Retirement Site For Women
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2011
Information about the site will appear in lifestyle magazines such as Mor ...
- BBVA to Sponsor Celeb Hoops
Marketing Daily, - Tuesday, February 1, 2011
The National Basketball Association and BBVA, the Official Bank of the NB ...
- Allstate Gets Out Of Astrology Business
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Allstate is apologizing for a tongue-in-cheek study it released last week rati ...
- BBVA Named Grand Sports Marketer Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The financial firm got the nod from readers of NYSportsJournalism for allianc ...
- Banks That Cultivate Authenticity 'Will Dominate'
Marketing Daily, Tanya Gazdik - Monday, January 31, 2011
"We think that banks that dominate the next 10 years will empow ...
- Taxing Season: Jackson Hewitt Sues H&R Block
Marketing Daily, - Monday, January 31, 2011
Jackson Hewitt Tax Service filed a lawsuit against H&R Block in N ...
- Visa Partners With Twitter For NFL/Super Bowl Push
Marketing Daily, Tanya Gazdik - Friday, January 28, 2011
The social media initiative provides fans a new way to engage wi ...
- Chase Donates $25 Million To Small Biz
Marketing Daily, - Friday, January 28, 2011
Chase is giving $25 million in grants to Community Development Financial Institutio ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- State Farm IPad App Helps Movers Move
Marketing Daily, Tanya Gazdik - Tuesday, January 25, 2011
State Farm's MoveTools allows users to virtually pack every room in the ...
- Jackson Hewitt Expands Walmart Relationship
Marketing Daily, Tanya Gazdik - Monday, January 24, 2011
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt ...
- H&R Block, GM, Wrigley, Taco Bell Don't Want 'Skins' In The Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
The new MTV show "Skins" is proving to be a bit t ...
- Scottrade Ads Showcase Online Enhancements
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2011
The new ads join two other active campaigns -- "Welcome to Scottrade ...
- Ads In Bank Statements: Latest Targeting Controversy
Marketing Daily, Karlene Lukovitz - Wednesday, January 19, 2011
The new channel -- a moneymaker for banks that's reportedly working extreme ...
- NASDAQ CMO On Social Media, Silos And Ideas
Marketing Daily, Karl Greenberg - Thursday, January 13, 2011
John Jacobs, CMO and EVP of the Global Index Group at NASDA ...
- Sovereign Bank Spot Uses Puzzle As Metaphor
Marketing Daily, Aaron Baar - Thursday, January 13, 2011
The ad, developed by the bank's in-house advertising agency 601, and produc ...
- Sun Life Gets Behind Boston Celtics In Unique Deal
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
The Boston-based firm has just signed on as the first-ever presenting spons ...