- Mintel: Investors Unfamiliar With Exchange Traded Funds
Marketing Daily, - Monday, December 27, 2010
There is a growth opportunity for investment companies that sell exchange trad ...
- Mintel: Rewards Credit Cards Hike Direct Mail
Marketing Daily, Tanya Gazdik - Monday, December 27, 2010
About 1.2 billion offers for new credit cards were received by U. ...
- Check Your Mailbox: Banks Incentivizing Credit Card Offers
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
As the year ends, consumers will have received 2.25 billion credit ca ...
- Visa Enlists 50+ Merchants For Mobile Offers
Marketing Daily, Tanya Gazdik - Wednesday, December 22, 2010
"In any other case, I'd say that this was just another location-bas ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- CitiFinancial Changes Name, Rebrands
Marketing Daily, - Tuesday, December 21, 2010
The company hopes to rebrand and to distinguish itself with an identi ...
- Global Bank Activates Against U.S. Pro Hoops
Marketing Daily, - Tuesday, December 21, 2010
BBVA Group is launching its "Official Bank of the NBA" status wi ...
- Equifax Issues 'Debt-Free Challenge'
Marketing Daily, - Thursday, December 16, 2010
The aim is to get which aims to get one million peop ...
- Pizza Hut, MasterCard Partner On Movie Tie-In
Marketing Daily, - Thursday, December 16, 2010
Through Jan. 9, each delivery order made on PizzaHut.com using a MasterCa ...
- State Farm Sponsors Facebook Game
Marketing Daily, Tanya Gazdik - Wednesday, December 15, 2010
State Farm is continuing its quest to connect with younger consumers wi ...
- AmEx Luxury Report: Consumers Coccooning
Marketing Daily, - Wednesday, December 15, 2010
The report says that overall consumers' spending increased 12% on furniture a ...
- Northwestern Mutual Beefs Up Social Media
Marketing Daily, Tanya Gazdik - Tuesday, December 14, 2010
The goal of the videos is to show how the Milwaukee-based compa ...
- Jackson Hewitt Posts Shopping Discount On Site
Marketing Daily, Tanya Gazdik - Friday, December 10, 2010
Jackson Hewitt knows that taxes are the last thing on most people ...
- Visa Launches New Facebook Promo
Marketing Daily, - Thursday, December 9, 2010
Through Jan. 9, fans are invited to enter the sweepstakes up ...
- Charles Schwab CMO Saeger -- Gone
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 9, 2010
Becky Saeger joined Schwab in 2004 as EVP, brand management and marketi ...
- Minnesota Accuses Discover Of 'Deceptive' Marketing Tactics
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
...
- Study: Bank Of America Is Tops In Mobile
Marketing Daily, Tanya Gazdik - Monday, December 6, 2010
Mobile Web banking is no longer the poor sibling of downloadable mobi ...
- Progressive Finds A Friend For Flo
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
Joining other insurers that use multiple characters in their ad campaigns, Progressi ...
- Study: PNC, Ally, BofA Set Online Banking Bar
Marketing Daily, Tanya Gazdik - Tuesday, November 30, 2010
The approach is building brand loyalty in ways unseen anywhere else, sa ...
- Kardashian Sisters End 'Kardashian Kard'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 30, 2010
...
- Visa, LivingSocial Partner For BOGO Promo
Marketing Daily, Tanya Gazdik - Monday, November 29, 2010
"We have significantly increased our digital media spend over the last coup ...
- J.D. Power: Quicken Loans Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, November 28, 2010
Quicken Loans ranks highest among primary mortgage lenders with a score ...
- Zag To Be Bank of America's Online Auto Platform
Marketing Daily, - Wednesday, November 24, 2010
TrueCar, Inc.'s B-to-B division, Zag, an online and mobile car buying platfo ...
- TIAA-CREF Reaches College Target Via Yahoo Sports
Marketing Daily, Tanya Gazdik - Monday, November 22, 2010
"We saw numbers for the Yahoo campaign that were 20 to 3 ...
- Allstate Targets Road Trippers Online
Marketing Daily, Tanya Gazdik - Friday, November 19, 2010
Allstate tapped one of college football's biggest fans to embark upon ...
- Sun Life Sponsors Dolphins Cycling Challenge
Marketing Daily, - Friday, November 19, 2010
Sun Life Financial Inc. will partner with the Dolphins Cycling Challenge (DCC ...
- Zurich Expands Back Into U.S. Life Insurance Market
Marketing Daily, - Thursday, November 18, 2010
This will be the first time since 2003 that life insurance produc ...
- Study: People Feel Slightly Better About Banks
Marketing Daily, - Wednesday, November 17, 2010
Results of the "Consumer Financial Outlook" study by the Livonia, Mich.-based compa ...
- Esurance Supports Farm Compost Project
Marketing Daily, - Monday, November 15, 2010
With its offset purchase, Esurance continues to address greenhouse gas emissions fr ...
- Study: Industry Should Focus On Millennials
Marketing Daily, Tanya Gazdik - Monday, November 15, 2010
A lack of trust continues to be a challenge for financial institution ...