The effort builds on Prudential's 135-year history of meeting Americans' financial challenges. The campaign will include TV, outdoor, digital, and print. Print will appear in business, general interest and trade media publications including The New York Times, The Wall Street Journal, Washington Post, USA Today, The Star-Ledger, Barron's and the Financial Times.
The initial ad highlights some of the challenges the company is working to address, including helping Americans plan for lifetime income security, manage risk in pension plans and investments, deliver cost-effective benefits to employees and secure adequate insurance coverage.
As part of the campaign, Prudential has created a website (www.prudential.com/bringyourchallenges) featuring short videos of Prudential business leaders and industry thought leaders discussing the pressing financial issues our society faces today. New York-based creative agency Droga5 worked with Prudential's in-house advertising agency on the campaign.--Tanya Irwin