• April 29, 2011

News around JPMorganChase's fourth-quarter 2010 earnings announcement, as well as its purchase of a stake in Twitter, bolstered the bank's volume and increased sentiment dramatically from the last quarter, according to General Sentiment.

The brand analysis, the inaugural Q1 Retail Banking Report, highlights the retail banking brands that made the most significant impact online in the first quarter of this year. JPMorganChase is the most improved bank in terms of online perception. 

As far as highest average sentiment, ING topped the competition, despite generating far less overall volume than some of its competitors. Boosted by news that the auction of ING Direct USA was gaining traction and that the bank's CEO was giving up his $1.8M bonus, ING narrowly took the lead over TD Ameritrade and PNC for highest average sentiment in the first quarter, according to the study.

Bank of America generated the most overall discussion with more than double the volume of its closest competitor, Wells Fargo (507K mentions vs. 205K mentions, respectively).

Of the 12 banks included in the report, Bank of America accounted for 40% of all discussion in the first quarter of this year, a slight decrease from the 41% online share of voice in fourth-quarter 2010. ING saw its share of voice decrease by a third from fourth-quarter 2010 to first-quarter 2011, down from 9% of all discussion to only 6%.--Tanya Irwin