Amex Open To Small Biz Social Tool

  • June 6, 2011
Robert Ciccone, VP American Express Open, used Federated Media's Conversation Marketing Summit at Internet Week in New York to reveal a new product for small businesses. He said the new product -- YourBuzz -- is a product for small businesses that allows them to manage online conversations. "We learned a top concern of small business is getting and retaining customers."

Since most small businesses are online and many are embracing social media to get new customers, Amex found 44% are using social media to get more customers. "But we found it can be confusing for small businesses. They are reluctant because they don't have time to manage it and realize it is difficult to manage."

YourBuzz, set to launch in coming weeks will, he says, let consumers manage online business, and listen and connect with their consumers. He says the free product, powered by Clickable, joins AdManager and SearchManager as the latest business app in Amex's marketing suite. -- Karl Greenberg



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