- Blue Shield of California Launches Campaign
Marketing Daily, - Friday, September 25, 2009
Blue Shield of California has launched an online and TV campaign creat ...
- State Farm Backs Lebron James Biopic
Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
- Visa Launches Educational Video Game
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2009
Jason Alderman, director, financial education at Visa, says the company is buyi ...
- Frank Scaling Back Plans For Consumer Financial Agency
Around the Net In Brand Marketing, - Wednesday, September 23, 2009
Responding to criticism about the power and scope of a proposed consum ...
- Bank Of America, JPMorgan Trim Overdraft Fees Amid Criticism
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 23, 2009
...
- Survey: Consumers Prefer Banking Online
Marketing Daily, Tanya Gazdik - Monday, September 21, 2009
For the first time, more bank customers (25%) prefer to do the ...
- HSBC Sponsors WNYC Performance Space
Marketing Daily, - Thursday, September 17, 2009
HSBC Bank has partnered with New York public radio station WNYC Rad ...
- Esurance Launches 90-Second Bollywood Spot
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2009
"IFC was appealing to us from the get-go in relation to th ...
- Sun Life Sponsors Hockey Tournament
Marketing Daily, - Wednesday, September 16, 2009
Sun Life Financial will be the title sponsor of the Sun Li ...
- AmEx Offers Fashion Week Experience
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2009
American Express is offering cardmembers exclusive experiences during New York's Fashion Wee ...
- Chase Rolling Out 'Consumer-Friendly' Credit Card Features
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
JPMorgan Chase is taking the wraps off of new credit card featur ...
- Banks Receive Mobile Banking 'Report Card'
Marketing Daily, - Friday, September 11, 2009
ABI Research has assessed 29 bank mobile programs with a focus ...
- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- 'Go Biz': Visa Targets Small Biz Owners
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2009
The digitally centered campaign focuses on how Visa Business helps small busine ...
- Study: Consumers Don't Trust Creditors
Marketing Daily, - Tuesday, September 8, 2009
U.S. consumers trust credit card companies less than they did a ye ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- TD Ameritrade: Women Plan To Get By With Less
Marketing Daily, - Wednesday, September 2, 2009
Women are content retiring with less money saved for retirement than me ...
- BofA Goes Digital In Chicago Marathon Efforts
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2009
Fans are invited to customize a digital running shoe tread with ...
- New AmEx Campaign Urges Card Holders To 'Spend Responsibly'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
American Express launched a major campaign yesterday that urges consumers to ta ...
- Group Warns College Kids About Credit Cards
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2009
The group is warning students to beware of the slick marketing campai ...
- Study: Mobile Banking Promo On The Rise
Marketing Daily, - Monday, August 31, 2009
Mobile banking promotion is on the rise in direct marketing, according ...
- AmEx Expands Partnership With U.S. Open
Marketing Daily, Tanya Gazdik - Monday, August 31, 2009
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans a ...
- Who Has A Second Property As An Investment?
Marketing Daily, - Friday, August 28, 2009
Top 10 DMAs in which live adults who have a second ho ...
- Walmart Expands Bill-Paying For 'Unbanked'
Marketing Daily, Sarah Mahoney - Thursday, August 27, 2009
The retailer, which has been rebuffed in the past in its effor ...
- Who Has An IRA At Home?
Marketing Daily, - Wednesday, August 26, 2009
Top 10 DMAs in which live adults who have an IRA ...
- Who Has The Most Investments?
Marketing Daily, - Tuesday, August 25, 2009
1 Washington, D.C. 2 Denver 3 Green Bay/ Appleton, Wis. 4 Minneapoli ...
- New Discover Ads Tweak Format
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2009
The campaign, from The Martin Agency, focuses on what cardmembers get ba ...
- Aflac Tops Last Year's Commercial Count
Marketing Daily, Tanya Gazdik - Monday, August 24, 2009
"We feel like we need to continue to be aggressive," Al Johnso ...
- Who Uses Gas Credit Cards?
Marketing Daily, - Friday, August 21, 2009
Top 10 DMAs in which live adults who used a gasoline cred ...
- AmEx, NBC Universal Spotlight Small Business
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2009
The "Shine A Light" campaign will include on-air and online promotion, in-sh ...