- FirstBank Gives Props To Customers In Creative
Marketing Daily, - Thursday, October 8, 2009
The newest creative execution in FirstBank's ongoing small business campaign manifests t ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Merrill's Bull Comes Stompin' Back
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Bank of America, the new owners of the Merrill Lynch Wealth Manageme ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...
- Chubb Turns To Humor To Make Its Pitch
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Marketing Of Banks' Online Services Predicted To Grow
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...
- Blue Shield of California Launches Campaign
Marketing Daily, - Friday, September 25, 2009
Blue Shield of California has launched an online and TV campaign creat ...
- State Farm Backs Lebron James Biopic
Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
- Visa Launches Educational Video Game
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2009
Jason Alderman, director, financial education at Visa, says the company is buyi ...
- Frank Scaling Back Plans For Consumer Financial Agency
Around the Net In Brand Marketing, - Wednesday, September 23, 2009
Responding to criticism about the power and scope of a proposed consum ...
- Bank Of America, JPMorgan Trim Overdraft Fees Amid Criticism
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 23, 2009
...
- Survey: Consumers Prefer Banking Online
Marketing Daily, Tanya Gazdik - Monday, September 21, 2009
For the first time, more bank customers (25%) prefer to do the ...
- HSBC Sponsors WNYC Performance Space
Marketing Daily, - Thursday, September 17, 2009
HSBC Bank has partnered with New York public radio station WNYC Rad ...
- Esurance Launches 90-Second Bollywood Spot
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2009
"IFC was appealing to us from the get-go in relation to th ...
- Sun Life Sponsors Hockey Tournament
Marketing Daily, - Wednesday, September 16, 2009
Sun Life Financial will be the title sponsor of the Sun Li ...
- AmEx Offers Fashion Week Experience
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2009
American Express is offering cardmembers exclusive experiences during New York's Fashion Wee ...
- Chase Rolling Out 'Consumer-Friendly' Credit Card Features
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
JPMorgan Chase is taking the wraps off of new credit card featur ...
- Banks Receive Mobile Banking 'Report Card'
Marketing Daily, - Friday, September 11, 2009
ABI Research has assessed 29 bank mobile programs with a focus ...
- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- 'Go Biz': Visa Targets Small Biz Owners
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2009
The digitally centered campaign focuses on how Visa Business helps small busine ...
- Study: Consumers Don't Trust Creditors
Marketing Daily, - Tuesday, September 8, 2009
U.S. consumers trust credit card companies less than they did a ye ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- TD Ameritrade: Women Plan To Get By With Less
Marketing Daily, - Wednesday, September 2, 2009
Women are content retiring with less money saved for retirement than me ...
- BofA Goes Digital In Chicago Marathon Efforts
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2009
Fans are invited to customize a digital running shoe tread with ...
- New AmEx Campaign Urges Card Holders To 'Spend Responsibly'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
American Express launched a major campaign yesterday that urges consumers to ta ...
- Group Warns College Kids About Credit Cards
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2009
The group is warning students to beware of the slick marketing campai ...
- Study: Mobile Banking Promo On The Rise
Marketing Daily, - Monday, August 31, 2009
Mobile banking promotion is on the rise in direct marketing, according ...
- AmEx Expands Partnership With U.S. Open
Marketing Daily, Tanya Gazdik - Monday, August 31, 2009
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans a ...
- Who Has A Second Property As An Investment?
Marketing Daily, - Friday, August 28, 2009
Top 10 DMAs in which live adults who have a second ho ...