• September 17, 2009

HSBC Bank has partnered with New York public radio station WNYC Radio to become the first sponsor of live events at the station's newly opened Jerome L. Greene Performance Space.

HSBC is sponsoring the NEXT New York Conversation series, The Greene Space's new four-month dialogue series, which kicks off Sept. 23.

"WNYC's actively engaged listenership -- including those who will participate in live events at The Greene Space -- are exactly the kind of New Yorkers we hope will be excited to continue the ongoing values conversations," said Johanna Breman Tzur, head of HSBC brand and advertising, North America.

The sponsorship ties in with HSBC's recently launched "Values Soapbox" campaign, which invites New Yorkers to share their thoughts -- on both real and digital soapboxes -- on a variety of topics, including immigration, education, jobs and environment. A related series of TV, digital and out-of-home soapbox ads featuring real New Yorkers is up and running throughout New York State and also in New York magazine.--Tanya Irwin